Significance of Effective Color Scheme when Designing a Logo

Colors impact on human minds and grab attention at the same time. That is why expert designers emphasized on choosing a unique color palette while Logo Designing. When the shades and hues are appealing, they will draw attention and tells your story as well.

Take note that it doesn’t seem the right way to select a color for your logo because it looks trendy or a famous brand from your industry. A certain color may work for other brands but might not blend well with your brand.

This is why understanding color psychology is essential. You need to know the meaning behind colors before using them. For example, the color blue represents integrity, confidence and peace so it goes well if the brand story resonates with these factors.

A red is known to love, passion or romance but at the same time, it indicates anger or emergency as well. So, it is incredibly important to understand why colors have meanings and how they are going to affect your brand.

One or More Colors in a Logo Design

Many designers get stuck when it comes to creating a custom logo design for the business that deals with a variety of products such as eBay. If you ever find yourself in a similar situation, don’t hesitate to use multiple colors. The use of one or more colors will successfully cover the wide range of the products that the website sells.

Since you aren’t limited to one color, you can experiment with two or three specific colors for additional uniqueness. Also, you shouldn’t stop experimenting with the various color palettes. This way, you will get a different perspective for your logo and you will decide which option is the best to target audience.

You can even show these samples to people who have no knowledge about it and ask what type of business these logos represent.

Focus on Color Language

Most of the brands want to target an international audience along with the local. No doubt, an innovative logo can make a huge difference and attract the masses. But first, you need to understand that every color perceived differently in different cultures.

For example, the color white indicates purity in western cultures whereas it is known as a symbol of death in eastern cultures. Therefore, a little understanding of cultural sensitivity lets you create an effective color combination for your logo. When the logo colors are comprehensive, you will successfully reach to audience overseas.

Let’s you Tackle the Competition

Did you know logos play an important role in brand recognition? With the help of a well-crafted logo, you can even tackle the competitors in the industry as well. The best way to beat the rival brand is to go for a color scheme that differs from the competitor brand dramatically.

For example, mobile phone service providers in the US, At&T and Sprint, have opted for distinct logo colors. Both brands followed this tactic so that customers can identify the brands instantly.

Final Thoughts

Who doesn’t want to reach the masses and create a brand identity? So, next time when you design a logo, be mindful of the color combo to make it eye-catching yet functional.

Jacob is an amazing well-experienced blogger & brand identity expert. He loves to write stories about his admirations. He is now associated with a leading logo design company.