What is Shopping cart abandonment and how does it affects your eCommerce store?

Cart Abandonment has been one of the greatest difficulties that the eCommerce industry is facing these days. Nearly 70 per cent of shoppers leave their cart abandoned. This creates a huge loss in revenue every year for the eCommerce stores. A stats have shown that one of the greatest reasons behind the shopping cart abandonment is due to the extra cost they have to pay regarding shipping and taxes. The shoppers then leave the website without completing the transaction and go for the more economical alternative. One of the ways to combat cart abandonment is by installing the Prestashop Abandoned cart module which can help you in winning back the lost sales. It is highly profitable and beneficial to every eCommerce store who are dealing with high abandon cart rate.

What Prestashop Reduce Cart Abandonment addon does for you?

Prestashop Abandoned cart email follow-up addon offers several cart reminders through web and email marketing platforms to the customers who left their carts without completing the purchase. This provokes the customers to make the purchases.

This PrestaShop addon provides to send the reminder notification to the customers in the following ways:

1. Email Reminder: Prestashop Email Follow up addon sends a reminder through email. The admin can create both discounted as well as non-discounted email templates. They can check the abandoned cart list tab and with just a single click they can send emails to those customers. One another advantage in installing this reminder module is that the admin can create as many varied templates they want.
2. Popup Reminder notification: The PrestaShop admin can also offer to show a reminder popup whenever they visit the store. It is the most common tactic used by the eCommerce industry. A popup notification reminds the customers about their forgotten carts and thus can trigger purchases. The eCommerce merchants can offer to display both discounted as well as non-discounted popup templates to the customers.
3. Web push notification: This is one another highly beneficial functionality of the Prestashop Cart Abandoned addon. This allows the admin to send a web push notification to the cart abandoners. This makes them aware of the products that customers have abandoned from their carts.
4. Cron Log functionality: The cron log functionality tells the customers about the status of the cron that the store owners have executed. They can also check whether those were executed successfully or not.
5. Make a graphical comparison of the abandoned carts and converted carts: The store owners can check the graphical analysis to make a comparison between the abandoned carts and the converted carts.
6. Testing mode functionality: The test mode allows the store owners to test the module without actually implementing it on the store. The store owners can test the module by entering the IP address.
7. Highly Customizable: The store owners can customize the email templates, the popup reminder templates as well as the web push reminder as well. All the templates are in-built and the admin can customize them in the way they want.

Android developer and technical content writer at Knowband. Knowband is a leading eCommerce plugin development and marketing firm. Its Mobile app builder allows the store admins to upgrade their store into mobile applications.