Optimise Your Website for Local SEO Using These Effective Methods

Local SEO is an important SEO tactic that allows businesses to reach out to potential customers based on their specific geographic location. When the tactics of local SEO are implemented correctly, it can help local businesses with a small footprint outrank competitors who are much more established. However, in the mobile era of 2020, local SEO is not something that only local companies should be concerned about. A strong local SEO plan is capable of strengthening a company’s long-term search engine optimisation efforts.

Regardless of whether you are a small or large business owner, if your business serves a particular geographic area, you require local SEO to be found by people looking for you online within that area. Here are a few local SEO methods that you can adopt.

Placing business address in the footer

This might seem like a very small and obvious detail, but there are businesses that overlook it. Putting the address of your business in the footer of your website gives search engines the biggest cues that they will use to associate your business with specific locations.

Abbreviated as NAP, it is crucial that you ensure that your business name, phone number and address remains identical everywhere that you use it. If there is even a small spelling mistake, Google will read the addresses as different.

Moreover, you can add visual cues in your header, main navigation bar or portions of the website to direct the visitors towards your NAP.

If applicable, mention your service areas

You will be discounted as a potential vendor if a visitor does not find the name of their state or town. In case you have branches of your business in different areas, it is important that you create location-specific pages. The pages should be optimised using area-specific keywords like, the name of the town, zip code or major landmarks.

You might also consider entering the names of the areas that you do not serve. This will remove any confusion from the minds of your visitors, if there is another business with a similar brand name.

Optimise the external citation pages

Citation pages are specifically created for users where they can acknowledge, as well as, compare local brands. There are various citation websites and each one of them has different categories and specialisations. By making use of these citation websites, you can create opportunities for your business and grow its presence in the online landscape.

If you want to optimise your external citation pages to multiply your chances of gaining backlinks and interacting with potential customers, you can add images. Along with the images, you can include a bit of text to explain what the picture means.

Request for reviews

The success of local businesses greatly relies on what people think of that business. Most people prefer going through reviews before purchasing products or availing services from a local company. Therefore, reviews have become one of the most valuable currencies for a marketer and it can make all the difference in every part of the marketing and sales funnel. Positive reviews can help bring your business more traffic and also convince potential consumers to become actual buying customers.

The best part is that asking reviews from happy customers is not difficult. You just have to maintain a high level of client services and make sure that your products are of premium quality. If customers are happy with your offerings, they will leave behind positive reviews, which will attract more people to try your brand. For reviews, Google is a good place to start and there are also other review websites like, Yelp.

So, these are a few of the methods by which you can optimise your business website and become a local sensation. For more information or guidance, seek a local SEO company in Edinburgh. An expert team will be capable of creating tailored SEO solutions to benefit your business and make you stand out.

Nhance Digital is a high-revered local SEO company in Edinburgh. This company is known for their strategic thinking, results-driven solutions and effective client services. The company offers affordable plans that are tailored to suit individualised needs.

Nhance Digital is hailed amongst the top providers of website Seo services in Sheffield.