SEO Metrics to be Tracked Right Away

You have put in a lot of effort into improving your SEO strategy as per the ever-evolving SEO trends. Now it is time to check if these efforts and resources are working. The rank improvement of your website is not the only success indicator. A number of vanity keywords can drive traffic to the website, heightening its rank. However, if a huge number of viewers are leaving your website, the bounce rate will also increase.

This is why you need to track metrics on a weekly or monthly basis to control your SEO plan and evaluate your success. This assists in earning more qualified leads.

1. Check Top Engagement Metrics

Time on page and rate of conversion can be tracked via Google Analytics. These metrics give you an instant outline of the best performing pages on your website. As per this insight, you can create new content or upgrade the old one.

• Time on Page

Measure the time people spend on your page to understand your posts’ efficiency. For example, you have a blog post of 3000 words and visitors are spending only 20 seconds on an average. In this case, you can be rest assured that your audience is not interested in the content.

But you also have to understand the page intent. The ‘Contact Us’ page is bound to have a low average viewing time.

• Rate of Conversion

Divide the number of conversions by the total number of visits. Right from purchasing to email sign-up and creating an account, everything influences the rate of conversion. If you track this metric, you can easily gauge the possible ROI.

2. Traffic from Organic Search

Your SEO efforts directly try to improve the organic traffic. You should know the sources of traffic to get an idea about whether you are losing or earning organic traffic.

If you check Google Analytics through Channels, you can find every channel driving traffic to your website. These are Social, Organic, Referral, Direct and others. For organic search, it is time to add more rankable keywords and satisfy the user’s questions through your content. The process of organic traffic building is quite slow. Hence, in case you notice that your website has earned only a little bit of traffic, you should not get discouraged. The objective is to increase the count steadily over a period of time, say, a month.

3. Rank for Certain Keywords

Selecting the right keywords for your articles and making sure that your content replies to the queries and fulfils user intent is important to drive traffic to your website. To know the keyword research performance, track the keyword rankings.

You can circumvent vanity metrics like ranking for well-known keywords that are vague and do not perform enough as long-tail keywords. On the contrary, if you monitor ranking for particular keywords, you will understand if your resources have been spent well.

To do that, go to: Google Analytics through Queries

Fix the date to 1 to 6 months to get adequate data. The list displays those keywords that earn the highest traffic.

4. Mobile Traffic

Most people make use of a mobile device to search the web. In order to reach out to a wide audience and compel them to visit your site, make sure that your website loads quickly, is mobile responsive, contains videos and features high engagement values such as an aesthetic layout, etc. In the absence of these, your website’s chances of ranking on mobile search are bleak.

For keeping track of mobile traffic stats, go to Google Analytics> Audience> Mobile> Overview. This data brings the amount of traffic you receive from mobile devices. According to the information you get, improve your mobile SEO strategies.

Keeping up with the most current SEO trends and constantly monitoring all the metrics is quite overwhelming. Hence, you must engage professionals offering SEO services in Glasgow.

But see to it that you contact a reputed organisation as misleading SEO practices suggested by less learned people can be harmful for the company.

Nhance Digital is a leading digital marketing agency in the UK. The firm has trained professionals who offer SEO services in Glasgow and help businesses grow.

Nhance Digital is hailed amongst the top providers of website Seo services in Sheffield.