What digital advertising and why it is different from Digital Marketing

Digital advertising transformed the way brands connect with their target audience and consumers in general.

A few years ago, companies were limited to offline media, such as brochures, business cards, outdoors, and – for those with capital – television, radio, and print ads.

However, today the Internet opens the doors of advertising so that any business can find its audience, spread its brand and make online sales. Banners, sponsored links, social networks, Email Marketing … there are infinite channels and formats that you can take advantage of!

Now, you are about to understand everything about digital advertising, for example: what it is, why it is worth investing in it, what the types are and, especially, how to get results this way.

Keep reading!

What is digital advertising?

Digital advertising is all the ways to publicize a brand and its products or services through digital devices or channels.

In addition, beyond promoting, it allows you to connect with the target audience and create a relationship with consumers.

Changing consumer behavior and the evolution of technology were the drivers of digital advertising. People started using the Internet for everything from solving a simple question on Google to buying a refrigerator in an electronic store.

For this reason, in recent years the Internet has become a place where companies have to be yes or yes. If the public is in Google, social networks and blogs, the marks should mark their presence in these spaces.

Likewise, different ways have emerged in which brands connect with consumers through the Internet. Consequently, in recent years, digital advertising has become increasingly complex and powerful.

The diversification of formats, collection methods and public segmentation options have made the platforms more robust and full of possibilities for companies.

Difference Between Digital Advertising and Digital Marketing

Do you still think that digital advertising and Digital Marketing is the same thing?

Nothing happens, most people and professionals in the area treat them the same. But, there is a subtle difference between the two and we want you to know it.

Marketing, in a simple way, deals with the 4 P’s of marketing : Price, Product, Place and Promotion.

Read More: HOW TO CREATE CAMPAIGNS ON INSTAGRAM ADS

This 4-pillar concept determines how a brand is presented in the market. Logically, when it comes to Digital Marketing, these factors are thought of in the online environment.

The advertising, then, is a marketing tool because it is within P’s: Promotion. It is one of the ways that companies promote their brands and products to the public, and digital advertising is the tool to do it in online media.

You can already understand that digital advertising is a tool of Digital Marketing. Therefore, in practice, many people see them as synonyms.

What are the benefits of digital advertising?

It is no coincidence that so many brands adopted digital advertising. And there are multiple benefits to doing so, especially for small businesses.

Here we present the most relevant advantages:

Scope

The Internet has no borders. You can talk via instant messaging with your friends in the neighborhood or with one who has moved to the other side of the planet. It is also important to note that: everyone is on the Internet!

That means that digital advertising is capable of increasing the reach of a company, not only to publicize its brand, but also to sell its products in an e-commerce.

Segmentation capacity

Have you heard of Big Data? This refers to an enormous amount of data that is stored on the Internet and among its advantages is analyzing and providing infinite information about consumers.

They can then be used to segment your audience and design your promotions for a specific audience.

Charge for results

Paid media on the Internet has a great advantage over offline channels: you don’t pay in advance.

On the Internet, it is only charged when the desired result is obtained (clicks, visits to a website, conversion, etc.). Then the following forms of collection arise:

• cost per click (CPC);
• cost per thousand impressions (CPM);
• cost per acquisition (CPA).

Measurement

Another great advantage, thanks to Big Data, is the ability to quantify and qualify the results of digital advertising.

You can know exactly how many people viewed an ad, how many clicked, and how many sales were made this way.

In this way, it is possible to measure more precisely the ROI (Return on Investment) or return on investment, one of the main strategic indicators.

Continue to reading: https://digitechwebservises.com/what-digital-advertising-and-why-it-is-different-from-digital-marketing/

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