RGC Advertising Pay Per Click Services

Since launching in 2000 and attracting only 20 million searches a day, Google Ads (previously called Google AdWords) has grown immensely, now attracting over 3.5 billion daily searches and equating to roughly 40,000 search queries a second.

In fact, when the lucrative service initially launched, Google Ads had a measly 350 advertisers hoping to capture their audience's attention. Fast forward to a more dynamic and fast-paced digital world, over 1 million advertisers now implement Google Ads, generating billions of dollars for the search engine giant and attracting their consumers in a place they use the most.

In fact, with widespread access to online resources in today's society, online search has become an important tool for the entire customer journey. A study by Forrester even identified that 71% of consumers begin their customer experience by using a search engine such as Google to discover products and services, while 74% of consumers use search platforms for consideration and purchasing reasons. Therefore, pay per click services and Google Ads play an integral role throughout the entire consumer journey and thus should have a cemented place in a brand's overall marketing and advertising services.

How to effectively use Google Ads

With numerous statistics providing the benefit of pay per click and Google Ads, what are the best ways to implement the services in order to attract consumers through various stages of the customer journey? As a leading AdWords and pay per click agency, our team at RGC Advertising has compiled great ways to use pay per click in order to engage audiences, maximise conversions and boost return on investment (ROI)?

Testing Landing Pages

While a variety of Google Ads including search advertising, display advertising, video advertising and in-application advertising can definitely be useful to engage audiences, the pay per click services are actually most effective when integrated into an overall advertising strategy. In fact, one effective way to utilise pay per click Google Ads is to test and optimise landing pages.

Hubspot identifies pay per click is a useful investment to conduct landing page A/B testing. When setting up pay per click services, the advertiser has the choice to direct and split the traffic to various pages. By doing so, advertisers are able to determine the pages that achieve the most engagement and highest conversion rates.

Meanwhile, research by SMB Clix discovered that landing pages are imperative to the success of pay per click campaign. They noticed that through the use of PPC search advertising, one company increased their lead rate by 144% through the implementation and strategic use of keywords on their landing pages. The research also identified that for the Megan's Law campaign in the United States, advertising costs were reduced and conversions increased through the simple implementation of continuity between landing pages and pay per click ads. They were successfully able to use the data collected through landing pages to best inform their advertisements, reducing wasted advertising expenditure and attracting a more engaged and promising audience.

Therefore, the concurrent use and optimisation of Google Ads and effective landing pages are needed in order to achieve the best online marketing results. While these digital advertising and marketing services are generally thought of separately, the conjunction and integration of the two online marketing services provide marketers with measurable data and insights to better inform their strategies and Google Ad Campaigns, while also increasing conversions and minimising unnecessary advertising costs.

RGC Advertising is an award winning Digital Marketing Agency in Sydney which provides Seo Services, Digital Marketing Services & Programmatic Advertising Services.