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Defense against the SEO Dark Arts: Why Negative SEO Matters, Even if Rankings Are Unaffected

Author: SEO Hub
by SEO Hub
Posted: Apr 12, 2020

Negative SEO can be harmful for any business, as we know SEO friendly content is used to bring organic customers, having negative SEO can be potentially dangerous for any business. The prime motto of negative SEO is to demote your website and give you and your customers a hard time while making appropriate decisions. Therefore, it is safe to say that negative SEO feeds on the ranking of your website and makes it rank to a lesser position than it was earlier.

What Negative SEO is?

To make a layman understand how negative SEO works, it is important to know what it is. The basic and prime function of negative SEO is to acquire hundreds and thousands of spam and deceiving links with the aid of numerous softwares with the sole purpose to minimize the chance of your website appearing, as they will be pointing towards your website. This specific act is regarded to as Google bowling. It is known as Google bowling because the spam links works as the same way as a pin does to knock all the bowls. Having several spam links pointing towards your websites give this image to Google, that you have made hundreds and thousands of links for your website in order to increase traffic, hence you are given a penalty by Google due to this act. Though, Google has taken preventive measures to stop negative SEO from coming in action and has started to ignore them too; if any arise.

1. Problem #1- Corrupt data

With hundreds and thousands of spam links trying to knock your website down, the major problem is that of corruption and encryption of data. It decreases the data limit that Google has assigned to each website; Google Search console. Your link gets lost amidst all the numerous pointing at your website and when you try to find it, it gets difficult. Since, hundreds and thousands of spam links are pointing towards your website, you will have to spend that extra penny to increase the ranking and viewership.

2. Problem #2- Copied Content

The most common type of problem arised due to negative SEO is that of data being copied, in order to prevent the data from being copied it is essential to sync your data. Hence, if your data is yet being copied by other websites, it possess a potential threat to your website as the company copying your content may get successful in acquiring more traffic than you are.

How to overcome negative SEO?

With problems come solutions, there are several effective ways to overcome negative SEO. Canonical burn pages is one of the few, if any website or link is found to be copied, the best and timely action would be to canonical the pages. This will burn the duplicated version of the website. Another effective method is to get link list incorporated, the link list will help you point out all the spam links pointing at your website. With the help of list like you can make a list of all such spam links and hence report them.

This is where you need to hire a professional SEO company In UK to help you with your white-hat SEO. You can contact Digital City Agency for the best SEO services in UK.

About the Author

John is a contributor and blogger who loves to share his experience and knowledge about all there is on the internet

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Author: SEO Hub

SEO Hub

Member since: Jul 01, 2019
Published articles: 22

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