10 Print Marketing Materials to Boost Sales

Print marketing materials are those that are used for marketing your products or services to potential customers.

High-quality print marketing materials will boost your product sales while materials of low quality can create a wrong impression on consumers.

There are several types of print marketing materials like catalogues, brochures, signage, banners, etc. which can advertise your business.

You need to decide which material is best suited for your business as you cannot afford to fail with your advertising campaigns. Each material has its specific advantages and suitability.

You also need to be very creative while printing them and design them using eye-catching colours, fonts, and other attractive features to entice customers.

The ten best print marketing materials

1. Envelopes and letterheads:

   Attractively printed letterheads or envelopes with good design and colours can elevate your brand name in the customer’s minds.

   It would be a good idea to use a high-quality paper with your company logo printed attractively. A good design will create the impression that you are a businessperson who is particular about even minor details.

   This idea will be best suitable for all those who are in the creative field.

2. Signage:

   It is a pervasive form of marketing and is used to promote products and provide useful information about your business.

   They can also be used to give directions or to create safety awareness. They are excellent for attracting customers to a shop since they build curiosity among the passers-by.

   They entice them to enter the shops to know more about the product. They are suitable for creating an initial impression of your product or service.

3. Banners:

   Banners are excellent for attracting the attention of your targeted customer group. They are cost-effective and efficient and can be placed in any location of your choice.

   You can put them in areas where potential customers move about frequently. They can be used to convey the launch of a product or the opening of a new store.

   They can carry information regarding a product with the main features printed on it in an eye-catching style. Banners are mostly made of vinyl and are very convenient to store and use.

   They are very light-weight and flexible. You can use bright, attractive colours with stylish fonts on banners to create a good impression of your brand.

4. Business cards:

   They are powerful print marketing tools if utilized in the correct manner. Attractive business cards handed out to potential customers to create an excellent impression of your business.

   They also provide useful information like your address, contact number, email ID, website address, etc. You always need to have a sufficient amount of cards printed so that you can hand them over to customers at any time.

   You may also add any specific information related to a product or service on the card if needed.

5. Brochures:

   They are meant to provide information about your business to customers. They contain details about your products and services like its features, cost, etc.

   Brochures can be made very attractive using high-quality paper and excellent printing techniques. The choice of colours, fonts, and design should look appealing to the customers.

   They should form a good, lasting impression on the customer’s mind about your brand. A good brochure should be able to convey useful information with a quick glance at its contents.

6. Catalogues:

   Even in these digital times, catalogues are effective print marketing material. They are good for focusing the attention of customers on your most profitable products.

   Many customers still prefer getting catalogues than surfing the internet for their products. Such clients will appreciate the fact that you considered their preferences seriously.

7. Newsletters:

   They are excellent for keeping your customers posted about your latest products or any new schemes launched.

   Newsletters are effective even with the advent of digital forms of marketing. Many people still like receiving physical newsletters even if they are using digital media.

   Newsletters also help to maintain relations with customers. They help you to remind them periodically about your products and services. They also help in updating customers about any changes in your addresses or phone numbers.

8. Thank you cards:

   They are very effective in maintaining excellent customer relationships. They are an ideal way to convey to clients that you appreciate their using your products.

   You could also add a feed-back card with them so that customers can voice what they feel about your brand.

   This will help greatly in making improvements to your services or products. You should ensure that your thank you cards are unique by creatively designing them, using bright colours and stylish fonts as it shows how much you value your customers. Always be extraordinarily special in all your advertising campaigns.

9. Testimonials:

   Printing customer feedback on flyers is also an amazing marketing strategy that works well. You can get printed customer feedback on flyers and hand them to potential buyers.

   Letting buyers know how your product has helped customers in the past will help to enhance the reputation of your brand. It will remove any doubts in the minds of potential buyers and persuade them to purchase your product.

10. Direct mail postcards:

    These are a sure-fire method of attracting new customers for your brand. They help you to target a specific group of potential buyers.

    They are considered to be way better than other ways of marketing since they can reach out to many people. Several business people will agree that every door direct mail postcards can even surpass digital methods of marketing.

Print marketing materials such as signage and banners are still relevant even in these times of digital marketing.

Many top brands still use signage for marketing since they are very effective in boosting sales. Similarly, banners are excellent marketing tools as they are flexible and can be conveniently used in any location.

When employed in the right manner, these printing materials can attract a lot of new customers and entice them to enter shops and buy products.

The USP of print materials is that they are suitable for various types of industries. They are cost-effective and can go a long way to increase the returns on your investment.

Libby Watson is a writer with expertize in multiple fields. She loves traveling and writing as her favorite hobby.