Using Directories for SEO and Improving Your Online Presence

Online business directories are analogous to the function of Yellow Pages but in digital form, that allows your business to be listed for a number of beneficial reasons. Free business listings in the local business directory facilitate users to find out about the business of their interest and contact them easily. Such directories, in letting local businesses conduct advertising for free through their listing service, are a very beneficial way of gaining more clients for the local business. Let’s find out more about how local business can be benefitted with online business directories.

Improve your online presence

Online business directories expose your business to a bigger mass. As a number of people look in such directories to find out about the business that they are interested in, listing your business in online directories will provide an opportunity for your business to be noticed by such potential customers. Clients do not need to know the exact name of your business to find you out. Rather, online directories facilitate the clients to search for business through different filters such as the type of service, location or the business category, which helps your business to be discovered more easily. Furthermore, listing your business to several directories will increase your visibility to a wider audience than listing to just one or a couple of directories.

Boost your SEO

Listing your business in online business directories can boost your SEO level. People or companies will be directed to your site through the help of backlinks provided by such directories. While the inbound link is beneficial to increase your website traffic, the bigger advantage of such links is that it will help your website to rank in search engines. Furthermore, if you are listed in major online directories, search engine crawlers will consider your website more relevant, which subsequently makes the ranking process faster. A higher ranking in the search engines yields more traffic in the long run.

Improves brand recognition

Amid the number of brands vying for customers for the same or similar products, brand recognition plays a big role in gaining the upper hand against your local competitors. With the increased online presence, clients tend to interact more with your business, thus creating brand awareness in them. Moreover, the online business directories provide business with the platform to prove their quality and trustworthiness to the clients. Also, the positive reviews left by past customers in such directories consolidate your business reputation for the new visitors and increases your conversion rate.

Advertising for free

Advertising plays a major role in improving the visibility of your business as a starter. Not only advertising makes it easier for customers to find your business, but it also increases brand awareness and recognition. For a small business owner, it is not always feasible to spend money on advertising. However, there are a number of online business directories that are very cheap or are completely free. So, given the exposure and traffic that such directories drive to your local business for free, listing your business is the right thing to do.

My name is Jessias I am a digital marketing expert located in the UK I specialise in local Seo for small businesses. I help small business in the UK reach their targeting audience.