5 reasons why SEO is a continuous process

Search engine optimization helps your website to get indexed and holds higher ranks in the search engine. It helps in creating and optimizing your website search engine friendly. Performing one time SEO never gives you a surety of your ranks. Though if you optimize your website for the first time with SEO in mind you will find a boost in your ranking from the initial. Fixing your website SEO issue once won’t secure your rank. That’s the reason why a website needs ongoing SEO.

Google updates and SEO techniques keep on changing. So, for maintaining a continuous and regularly-maintained Search Engine Optimization campaign would be helpful.

Here are a few more reasons states that SEO is a continuous process-

1. Continuously Changing Algorithms of a Search engine-

2. Search engines keep on evolving the ranking factors in SERPs. Previously, ranks can simply be established by building too many links with the same anchor texts. Every website is looking forward to achieving the high ranks on SERP, to get that they use various deceptive techniques for establishing the ranks. Search engines like google, bing, yahoo keep on introducing the various updates and improving their algorithms to eliminate such blackhat tactics. So, to ensure and establish a search engine friendly website and maintain the ranks during the google updates and changing algorithms continuous SEO is required.

1. Your Competitors are doing-

2. There are many websites that are eager to rank on the first page of the search engine. There are dozens of businesses trading the same services it means it is limiting the visitors for your businesses. So, it is wise to presume that your competitors are using various SEO tools and services to boost their search engine ranks and standings. If you are not doing so you are already late in the competition and if in case your competitors are not doing so and you will have a continuous SEO process you are already one step ahead in time and it will help in conversions.

1. SEO Maintains Your Page Rankings

2. In Search engine ranks, website rank is highly dependent upon how you have conducted the SEO of your website. An SEO ranking study of businesses that discontinued their SEO campaigns found page rankings drop for these businesses by the maximum amount as 30%. On the other side businesses who have continued their SEO campaigns have an 18% increment in their top-ranking pages.

1. Because of Changes in Search User Behavior

2. Users have dynamic nature, just like their adaption on products keeps on changing with time, search engine users also persist a continuously changing and evolving search behavior. Keywords and words they are using before may not have the same effectiveness and they might be searching for you on something else.

3. By not targeting those keywords and continuing sticking on the current keyword set which might not be effective may end you up in losing potential customers. To maintain this search gap a continuous SEO is required for staying up with the time and remain updated in your SEO tactics.

4. The environment of search engines is a constantly changing and evolving entity, your SEO strategy should match this dynamic search environment.

5. Online Reputation Needs Well-Maintained SEO Campaign

1. For holding on your page rankings, adding authority in your niche, strengthening your website, and establishing a positive and strong reputation for your brand, Aa well maintained and continuous SEO is required.

2. To eliminate the factors like spammers attack, trolls etc which can damage your online reputation, you need to track and maintain your website and its pertinent content. For maintaining that a continuous SEO is required.

3. With good and effective SEO you can establish and secure your online reputation. Continuous SEO process helps in promoting the positive information about your brand, product or services remains on top of search engine results, drowning all these negative attacks down to SERP oblivion.

Now you might be clear how continuous, constant and well-maintained SEO gives you the assurance of ranks. If you are hiring an SEO expert you should ensure that the company uses the legit techniques which might not hurt your website in the future.

Jackson Gilbert is a Blogger. With his skills, he has been helping fellow marketers and brands worldwide. When not glued to his laptop, he can be found making travel plans that rarely happen.