These Are The Best SEO Practices To Prepare Your Website For Mobile-First Indexing

Most customers prefer to order products online or browse the internet with the use of their mobile devices. Because of this, many business owners make an effort to enhance their websites’ quality and increase their rankings, allowing them to get the attention of more customers. Even the best search engine UK professionals and marketers are now prioritising mobile content. This allows them to rank higher on Google through mobile-first indexing.

Through mobile-first indexing, Google treats mobile versions of websites as more important than desktop versions when it comes to ranking, indexing, and crawling. However, what are the steps you have to take to ensure that your users will get the best experience through their mobile devices? To do this task, here are the top mobile-first indexing practices that you should consider.

1. Add your mobile-optimised website to Google Search Console

One of the best services that the best search engine optimisation companies use is Google Search Console. It is free and allows website owners to monitor their website's performance and rankings in Google's search results. You can use this free service to add new content to be crawled, monitor content performance, maintain your site and more. To see how Google's latest algorithm will affect your site's performance and to find out whether your mobile site is experiencing any issues, be sure to add your site's mobile version to your Google Search Console account.

2. Hire a WordPress developer to for a mobile-friendly website

Perhaps you can’t move to a new WordPress theme because you have a custom-built WordPress theme or website. In this case, you might have to hire a WordPress developer to make sure it’s mobile-friendly. This could involve moving your site to a new framework or even refactoring all your base code. Make sure to get an estimate from a couple of the best SEO companies before hiring one. Depending on your site, this could be a small or very large undertaking.

3. Ensure server capacity can handle the uptick in additional crawls

Google's algorithms fetch data from your website while they are crawling it. Your site is not shut down while this occurs, which means that other web visitors could be on your site at the same time. Even though Google has crawl rate limits in place to reduce the effect that their analysis has on other web surfers' experiences, if your site doesn't have enough server capacity, lagging can occur. One of the best SEO strategies is to ensure your mobile optimised website can handle all search engine bots as well as visitor traffic. Check your current server capacity and settings to make sure that lagging does not occur when your site is crawled by the new algorithm.

4. Implement Google AMP

It is important that your WordPress website can load and get accessed quickly by visitors. So if you have troubles with your website’s speed, you might want to consider implementing Google AMP. The best SEO professionals often use Google AMP (Accelerated Mobile Pages Project) because it offers a way to serve up a stripped-down version of your current web page without all the things that slow it down, such as JavaScript, bloated CSS, etc. There are third-party plugins which now make this process pretty easy.

5. Check your metadata, schema mark-up and social metadata

SEO experts believe that putting metadata like titles, schema mark-up, and Meta descriptions to your websites is absolutely necessary. Titles and Meta descriptions are common, but you may not be familiar with schema mark-up. These are additional fields that help Google, and other engines know how to categorise your content. Your mobile-friendly website should also feature social metadata, such as Twitter cards or Open Graph cards.

6. Use a WordPress mobile plugin

You can use a WordPress mobile plugin if you still have troubles with your website’s mobile-friendliness. The best SEO UK experts recommend this as a last resort, but it can be one of the easiest ways to ensure your site is mobile-friendly right away. With so many plugins that you can download today, finding the right one for your website certainly won’t take a lot of time.

You need to exert a lot of effort when optimising your website for both desktop and mobile experience, even if you’ve hired the best SEO UK expert out there. Considering how great the demand is for mobile search, business owners should invest in a responsive website. So if you really wish to beat your competitors, then get a mobile website as fast as possible! You might even have more time to tweak your mobile website. Also, don’t forget to include only the best strategies to make sure that your website’s rankings remain on top as Google becomes much stricter when it comes to mobile-first indexing. Do the above-mentioned things and you won’t have to worry much about how to provide your users with the best experience via their mobile devices.

My name is Jenessa Saunders, and I’m a flight attendant. If I’m not up in the air, you’ll see me writing poems, reading marketing strategies and more.