What is the future of advertising?

Advertising no matter of what kind, are always doubted about the returns a business put into it. Certainly this doesn’t need any kind of explanation but still, advertising always gets benefit of doubt and that is the reason it is still surviving.

This doesn’t mean that advertising is not meant for businesses with limited budget, that era was long gone.

Social Media Ads & Google Ads has changed the game. Google ads and social media ads are highly affordable as well as provided many more times returns on 1 rupee spend then traditional type of advertisement. Digipple provides some best in class and maximum ROI providing Digital Advertising Services.

But digital advertisements are also getting competitive as the time goes as people are Turning heads towards it. Now if people are turning heads towards digital advertisements you need to stay ahead of the rest.

Following are the trends of Digital Advertising :

1. Video Advertising:-

Video streaming makes up majority of internet traffic and that is around 75%. Video Streaming will take up around 80% of total internet traffic till 2021. All these stats are now common and we all know that.

Videos bring the chances of the sell upto 35% when it is a click came from video advertisement.

Around 92% of B2B prospects watch videos and prefer them over images they see in social media.

Wasn’t these stats enough to convince that video advertisement is going to be the next most possible trend in Digital advertisement ground.

2. Micro-Moment Advertising:-

Artificial Intelligence and Data Analysis had opened some great door in advertisements that too specially in Digital Advertisements. First telling you about Micro Moment Advertising, It is the advertisement done targeting the micro moments of the user activity. For example if a user voice search any food item sitting in his/her home at the evening time than and only than the advertisement set B is shown.

3. AR the new era Advertising:-

Just imagine you are playing your favourite game on the AR in your phone and an advertisement comes into play for a toy shop that sells the exact same character’s soft toy that could be seen through AR just in front of you.

4. Advertising in voice search:-

User : Hey Siri…. Show me the nearest North Indian cuisine Restaurant

Siri : You can have the list of North Indian cuisine Restaurant on your screen but a personal suggestion for you will be the red chilli restaurant next to the second cross road from your house.

Imagine you are facing the situation and I bet that most of the users will hear the voice advertisement of Red Chilli Restaurant and not look at the list in screen.

How great and convertible these advertisements would be. With the combination of Artificial Intelligence and Micro Moment optimization this is going to be the next normal in near future.

Digipple don’t provide voice advertising yet but but but we still provide some of the highest ROI giving digital advertisement services

To read more about every topic in detail read our blog future trends of Digital Advertising

Digipple is a Digital Branding and Digital Marketing company. Digipple is a growth catalyst for your company. Digipple are also providing other services such like Seo, Smm, Content Marketing, Graphics Design, Digital Advertising