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Brand your print-on-demand products

Author: Nino Boender
by Nino Boender
Posted: Jul 30, 2020

Your brand can differentiate your products from the rest of the others. Your brand is your online visibility, your values and your voice to your customers. It reflects who you are. Establishing a brand means creating unique values and become loyal to your customers.

Perhaps most importantly, product distinction is a crucial element of brand loyalty, and it's enormous for customer retention. If you are not paying much attention to customer maintenance for your online store, get started now. According to the Harvard Business Review, acquiring a new customer can be 25 times more expensive than keeping a loyalist.

Offer your customers the types of products they want - but can't find anywhere else - creates a positive feedback loop that locates them over long distances and those who pay long-term customers. Increasing profits anywhere between 25% to 95% can only increase customer retention by 5%!

The above figuresencourage you to customize the order instead of your branding fully. The product will appear to have come directly from you, and customers will not know that the reputed drop shipper is also in the picture. Here are some ways you can build your brand by partnering with a drop shipper.

1. Add branding stickers to your packaging

Although dropshipping does not offer branded packaging, you can personalize your package by adding branded stickers. You can add a design or your logo, and add it to the label with shipping information. The design should be precisely 3 × 2 "and at least 200 dpi. Colours should be black and white, not without gradation. We round the corners slightly, so keep a little space in the margins.

If you choose to upload a sticker, we will automatically add it to the top right corner of your packing slip. This is entirely optional, and if you decide not to add stickers, there will be no external branding - just shipping information. But it's free, so why not spring up to increase the brand's visibility?

2. Print inside the label on your wear

One of the stages of building a brand is to grow your business and look professional. These labels are visible from the inside. Some of the manufacturers offer shirt models with tear-off tags. This means we can remove their tags and create custom prints directly on the garment for you. It costs an extra $2 per shirt to print the label inside, but the additional cost is bearable if you have buyers who want your brand. You are interested in "Branding Options" to find these clothes in the Printable Sort Product category.

To add a custom inside label to your outfit, open drop shipper's Dashboard and hit "Add Product." After that, select the tear-option product and set it as usual - such as determine colour and size, upload your design. The mockup on the right shows you the option to add an inside label. There you can add your logo or any other information you want in the template. The field size for your logo is 3 × 1.13. When the product is printed, all the mandatory details on the shirt will be filled in automatically.

3. Consider using outside labels

If you want a little more branding, consider creating an external name for your shirt. Likewise, outer labels can strengthen your brand and its image. Dropshipping companies enable you to have a tear-away tag, and it is available on every T-shirt model.

External labels also have 3 × 3 dimensions, but you are not bound to include any specific information. All you need is a logo or a design. Adding a label to the outside is a similar process, adding a name to the outside, plus you'll see a button to upload a label to the outside.

4. Include custom packing slip message

You may agree that your favourite brands don't appear as objects without your personality, but their brands that reflect their personality and creative face. You can comprehend their example by adding a customized message to your packing slip. This could be a simple thank you note or a joke you want to share. Consider another way to add a special touch to your commands. You can also add your store phone number and email to this page, which is optional. Words can be up to 300 characters long.

5. Personalize your order with pack-ins

Another way to create and grow your brand is to personalize your order by adding customized, branded pack-ins like flyers, business cards or stickers. Just mail us your pack-ins for storage, and we'll add it to each of your orders. For example, startup of natural supplements may include handwritten notes for Thanksgiving Day weekend. This made customers happy and even got some social shares!

6. Customize your online shop

Customizing your products may seem complicated, but it's not really. You can use your designs and upload them to the website of your choice, make sure the file format and size are right. If you do not have design software, there are plenty of resources online that you can use.

Find out the best design templates are an excellent choice for those who have tons of t-shirt design ideas but have minimal design skills. Templates offer you everything from different fonts to graphics for every occasion. The best thing is that you can also choose from predefined size settings, which will ensure that your products are right for the product you want to customize.

Most popular branding products to start with

If you are not sure what items you can put your design on? The options are practically unlimited. Below are some products of the most common prints on-demand categories on which you can place your design,

a. Apparel

Apparel is probably the most popular category among sellers and consumers as it sometimes includes popular t-shirts. Other products in this category include hoodies, long sleeves, tops, heels, socks, tote bags, flip flops and pet accessories. When incorporating apparel products into your line, think through the seasons. For example, as summer approaches, you can add custom crop tops or flip-flops to your line.

b. Phone case

The phone covers have become very widespread as the need to customize electronic goods has increased over the years. Not only phone cases to customize your design, but you can also place them on phone wallets, tablet cases and laptop sleeves or cases. To make sure the design of your phone case attracts attention, use iPhone case mockup to show them.

c. Stationary

Design-conscious stationery is vast whether you are a student looking for fun school supplies or a professional who wants to give your office fee equipment a different look. POD sites offer a variety of stationery items, including notebooks, stickers, calendar lenders, wrapping paper and greeting cards.

d. Home accessories

Home decorating is one of the more popular categories that many homeowners are looking for to find unique items to decorate their home. Home decor products to consider include pillow covers and mugs are also the good options to consider.

c.

Upgrade your print-on-demand business with branding

It has become increasingly clear that there may be limits to the development of standard print-on-demand industries if they stick to traditional product categories. How much difference can vendors make in their presentation of boilerplate products?

With brand differentiation, intelligent product diversity, and the potential for innovation, 3D print-on-demand is fast approaching the need for the next wave of microbrands - and by extension, the future of e-commerce.

About the Author

Shirtee.Cloud is a online platform for print-on-demand & fulfillment and warehousing service. They imprint and send products such as clothing, accessories as well as living and lifestyle items.

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Author: Nino Boender

Nino Boender

Member since: Jul 27, 2020
Published articles: 2

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