Integrated Marketing From IIM Lucknow

Elements Involved in Integrated Marketing

Integrated marketing is referred to as the combination of marketing, advertising and promotional elements that help in increasing a brand's value. Attracting potential buyers and creating a product/brand are amongst the Key Elements Of Integrated Marketing. Once the marketing strategy plan has been developed, the next step is utilising following elements:-

• Public Relations

It refers to creating and fostering relationships with the public that are important for the marketing enterprise. Apart from media relations for PR of brands/products, there are several platforms that pave way for developing relationships.

• Advertising

Advertising involves paying for promotional channels such as social media, newspapers, television or a radio station that display and advertise a firm's brand/product. Advertising cost allows controlling the message, the audience, location and brand’s repetition.

• Sales Promotion

This involves techniques that integrate different marketing elements for keeping marketing deliverable cohesive. Sales promotion channels/platforms maximise customer interaction and product sales.

• Digital Marketing

Digital marketing refers to the incorporation of online marketing tools in a robust marketing strategy. Digital marketing campaigns are a great way for measuring granular performance of a product or brand.

Young marketing managers who want to further their knowledge about integrated marketing strategies can enroll for a Certificate in marketing online. Doing so can help them understand about marketing concepts and tools that form the basis of thriving careers. One such credible certification is the Integrated Marketing From IIM Lucknow that has been designed with leading industry experts to make these certifications beneficial for aspiring marketing managers.

Benefits of Enrolling for Marketing Certifications via IIM Lucknow

Marketing certifications help in creating business opportunities for professionals through their course modules. Integrated marketing from IIM Lucknow provides young managers with following benefits:-

• Learning Integrated Marketing Concepts from an Eminent Faculty

The marketing certification has knowledgeable and awarded faculty members who teach about different marketing practices. Learning from an eminent faculty helps in better understanding and retention of theoretical and practical marketing concepts.

• Opportunity to Work on a Capstone Project

Applicants who enrol for marketing certifications stand a chance to work on different capstone projects. These industrial projects are a great way for implementing theoretical learnings in real-world scenarios.

• Gain Lifetime Alumni Status

Participants upon finishing their marketing certification/s from IIM Lucknow will be offered a MDP alumni status from the institute.

• Exposure to Effective Marketing Strategies

Young marketers will get exposed to effective marketing strategies and other viable integrated marketing facets through these credible certifications. Skillful application of marketing innovations and strategies can help aspiring managers stand an edge over their competitors.

• Get Awarded with a Certificate of Completion

Professionals who successfully complete their online marketing certifications, will be rewarded with a course completion certificate. Completion certificate acts as a bonafide document that can help with recruitment and acing job interviews.

Marketing Certifications = Career Success

A Certificate In Marketing Online acts as the stepping stone for a prosperous integrated marketing career role. Budding managers can learn about the descriptive marketing elements through an eminent faculty that provide knowledge about effective marketing strategies that are reflected in capstone projects.

Therefore, enrolling for marketing certifications can help professionals lay a strong foundation for their careers.

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