Reasons Why Your Video Ads Are Not Performing Well

Video marketing is one of the best and most common trends in the market. Business owners are spending a lot of money on their video and making it the best video. The craze of video content is at its peak currently and with time it will keep on increasing in the future.

We have multiple social media platforms like Facebook, Instagram, Snapchat, and many other platforms. One of the biggest social media platforms completely based on videos is YouTube (world’s second-largest search engine).

Every company wants to be the best and they are looking for video content these days. Considering the situation outside due to the pandemic video is the only way for business owners to get interacted with their customer and explain them about their products or services.

Video production is not a short process and if you are creating a video for you business then you must have gone through all the process like writing video script, briefing, location scouting, findings B-Rolls (If required), findings right artist, professional voice over artist, renting or buying all the required equipment after all this the last stage of video production is editing & mixing and after doing all of this hustle you do not get any results then it’s quite disappointing & discouraging.

If this is the case with you then stick to today’s blog and read the full blog as today, we will see some of the reasons why your video is not performing well.

1- Video does not have the right story:You have created the video for your business to get more sales and for that you have focused only on the sales part like just promoting discount or offers or we can say if your video is completely sales-focused and if viewers do not find any story in your video then the viewer or customer may not watch the complete video as they may get bored of watching the sales focused video only.

If you add a story or creates a video around a story line and along with that you add a part to promote sales about your store then it will make a connect with user and you which makes the video interesting. If they watch the complete video and if a user is watching the complete then the chances of conversion also increase.

2- Poor production quality: The video production quality plays a vital role in the results from the video. If you have a poor video production quality and poor editing then viewers will not be interested watching such type of video at all. As in today’s time everyone is giving high-definition quality and a top-notch production so the viewers will be attracted more towards such video instead of your low- or poor-quality produced video.

Even if you have a good story and perfect script but if the video production is poor then you will lose some viewers for sure.

3- First few seconds are not attractive: First few seconds, this is the time where you have to catch the user, if you win here than half of your job is done. When user starts watching the video then first few seconds should be catchy enough that it attracts the user to watch the complete video and gets converted into the customer.

As per the studies the first attention span time of the users is 8 seconds that makes impact on the user. When you make a video or when you write a script of your video then you need to consider this point. It is also important to have first few seconds catchy as when users watch your video on news feeds then they don’t even watch for 8 seconds so from 1st second you have to be the best then only you will get the best user’s engagement and ROI.

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Pushpa is an expert author. She currently leads the content marketing department of Sinema Films - A Video Production Company in New York.