How to Use Weibo Advertising in 2021

Weibo is one of the top social media platforms in China. Weibo advertising holds huge potential for the few foreign businesses that have utilized it and boasts over 500 million active monthly users. It is actually a far more effective platform in terms of advertising opportunity for brands. The platform is helpful in a significant way to build a trustable following, promote your business and engage directly with a large, active community of potential consumers in the most targeted way. Here is a complete guide to Weibo advertising and its amazing benefits that can boost your business.

Fan Tunnel and Fan Headlines

Fan Tunneling in Weibo is the best way to reach new customers and followers in large numbers. With this strategy, you can either promote a single post or your account. It is similar to a Fan Headline that appears on top of the news feed on the user’s account. This method is very effective for new brands when they lack followers and focuses on the whole Weibo community and not only on your existing followers.

This is an interesting option with Weibo advertising that focuses on targeting existing followers and their connections. Here, your post or account will be highlighted at the top news feed of your followers and their other important connections. It helps in re-sharing content and boosts your visibility among your followers. Fan Headlines help in targeting followers and their connections that attract other followers in larger numbers.

Weibo search engine promotion

Weibo serves as a smart platform with its inbuilt search function that enables browsing accounts, fan pages, and posts. Weibo Marketing offers an effective way to increase visibility to users making target keyword searches. It is the best platform to boost quality traffic on your account. Weibo Search Engine Promotion focuses on increasing your account visibility. When it comes to Weibo advertising cost, its pricing depends upon the competitiveness and the popularity of the keywords you’re using for promotions. When users hit the search bar, their account will be displayed on the top list result page.

The major benefit is when the search results highlight hot topics and trending news, your account will be seen alongside them. This will increase your account’s visibility and reputation.

Use demographic targeting

Several advertisers want to advertise more accurately and like to set up more than one of the targeting features. Weibo offers a variety of targeting options, including age, gender, geographic region, interest & hobbies ( IT, food & drink, health, education, etc.), device (desktop, mobile, tablet), follower relationship and competitors list. You can even target the Weibo Account directly. Usually, an account with a large community gets a special verification, which is a V-verified account stamp near the account picture. You can decide to target these accounts during your marketing campaign to be sure to reach a wider community of fans. Weibo users generally use the platform during the morning and evening rush hours. You can choose to run your ad during these two time periods.

Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat, and Weibo social media marketing ( AdsToChina.Westwin/Weibo-Advertising ), PPC advertising, mobile marketing, website localization, and more in China. To know more, visit https://adstochina.westwin.com/who_we_are/index.shtml.

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