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Can Xiaomi be the Apple for small budget smartphone buyers?

Author: Apporva Singh
by Apporva Singh
Posted: Oct 09, 2014

Mi4 bagging on Apple

Not just this the new Mi 4 is another tough competition to Apple iPhone series, as Xiaomi Mi 4 comes with a 5 inch screen, 1080p display and is powered by Qualcomm Inc Snapdragon 8012.5 GHz processor which leave behind the Apple iPhone 5s and costs only INR 20,000 as compared to the iPhone cost which is INR 40,000. This will certainly impact the iPhone range as Xiaomi mobile phones are growing in leaps and bounds, creating a huge attraction from low budget users.

Xiaomi Fever

Xiaomi mobile phones in India have created a havoc among the users for its looks where it is supported with Qualcomm Snapdragon 800 8274AB 2.3GHz processor, Adreno 330 450MHz GPU, 2GB LPDDR3 RAM, 441 ppi, eMMC 4.5 flash memory, and much more.

With all these features certainly many actually crave for such a smartphone and Xiaomi mobile phones just fulfil the wishes at a much reasonable price. It is in reports that Apple's share of China's smartphone market was cut by almost half in the second quarter as consumers opted for lower-priced handsets from domestic suppliers such as Xiaomi Corp. and even The Cupertino, California-based company's smartphone shipments in China fell to 5% of the total in the second quarter from 9%. According to The Wall Street Journal, Xiaomi, a previously "Little Rice," has already grown. The company took the top spot at the leading smartphone manufacturer in China during the second quarter. According to statistics from Canals, a market research firm, Xiaomi surpassed Samsung's shipments for the first time. Specifically, Xiaomi mobiles took 14% of China's smartphone market with Samsung trailing behind along with Yulong and Lenovo. The three companies took 12% respectively. The growth is substantial with Xiaomi's market share at 7% during the first quarter. The company's second quarter result is also an even bigger jump from the company's 5% share in the previous year. This shows Xiaomi growing potential.

These small little things take a roll over iPhone and give it a fight even for the attracting design where it spots an aluminum magnesium body and is very sleek with a sturdy corning gorilla glass. It is something hugely said that Xiaomi did aping Apple trick which grew Xiaomi into an empire, Lei Jun CEO of Xiaomi was so obsessed with Steve Jobs that he certainly trolled over his empire to make a good connect with the users. And it did work where users were looking for a brand who can give all the features which a high end smartphone gives but with low price range and boom Xiaomi was the one and certainly gave tough competition to many including Samsung, HTC, LG and then the big daddy of all iPhone. With huge criticism it proved to be one of the strongest and rolling over the market.

About the Author

Apoorva is a technology lover person working in Zopper as Online Marketing Analyst. He is a computer science graduate and fond of blogging. He loves to be updated with latest mobile technology and write about them.

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Author: Apporva Singh

Apporva Singh

Member since: Sep 16, 2014
Published articles: 11

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