5 Essential Elements of a Great eCommerce Website Design

Now, eCommerce website designing has become quite challenging with millions of sites already running on the web. The competition is tough and here are the key elements you must include to stay ahead with a stunning e-store design.

Running an eCommerce business successfully and flawlessly is much more than just stocking the products. And the design of your website plays a crucial role in bringing success to your business. With millions of eCommerce sites already existing on the web, it has become imperative to make your site look stunning and better than what’s already there. And for this, you need to include all the essential elements a competitive website design needs to have.

So, what are the elements you must consider during eCommerce website designing to make it look more interactive and effective? Here’s the answer to this question. Take a look at the most compelling elements a great e-store design must-have.

Your website design must be user-friendly and easy to navigate:

Arguably, this is the most crucial element of a great eCommerce website design. The design must be consistent and must look the same on different devices and screens, no matter if it is a desktop, a mobile, a laptop, or a tablet.

And easy navigation is another essential element that ensures to bring in more customers to the store and keep them engaged for a long time, thereby, increasing your store’s conversion rate and your sales. Not every visitor will look for the same product repeatedly especially when you have a wide range of products in different categories to showcase. Hence, it is extremely important to enable the visitors to easily find whatever they are looking for from any of the categories. And for this, you have to make your site design navigational. For this, you need to include an easy-to-use and well-organised menu, clearly named categories and sub-categories, do not try to fit too much information on a single page, and use relevant images.

Also, make sure to keep the minimum number of steps between the home page of the site to the sales page. If your visitors find it too frustrating and lengthy to make a purchase, they might simply head to your competitor’s site, which also means a loss of sales and customers. So, keep this point in mind while getting started with your e-store design.

Using high-quality images is important:

This is the second most significant point you need to remember while designing an e-store. Make sure to use all high-quality images on the home page, product pages, and everywhere on the website. A clear and effective image does not just showcase a product but actually makes the product look more clear and gives an accurate impression of what it actually looks like. Ensure the products do not appear to be hazy even when they are zoomed out.

The same is applicable for the videos you are using on the site as well.

Great product description get more sales:

Just displaying the product images or videos is not enough to convince the customers and make them buy the products. Effective, clear, crisp, and catchy product descriptions are the key to boost eCommerce sales. The descriptions must include the product dimensions, material of the product, how it is better than the similar products sold on the other sites, how beneficial it can be for you, etc. So, you must keep space for it in the product pages while designing the site and make sure to include descriptions for every single product.

Include more filter options and a search bar:

Including more filter options and a search bar help the customers to quickly and easily find the exact products they have been looking for. This is a crucial element of an e-store design as it makes it easy for the customer to narrow down the options as per their preferences and tastes from thousands or even more products, giving them a more personalised experience.

Include sharing options to boost sales:

Stressing more on the sharing options can increase your sales tremendously. You can include sharing buttons and allow easy and quick sharing of the products or product links through different social media platforms and other channels. The more the number of shares, the more visitors will come to your store and view your products, and the more will be the sales.

Apart from these top 5 elements, there are a few more design elements that you should add to your e-store like ratings and reviews of every product on the product pages, zoom options for the images, bestseller products on the home page, and a quick checkout page design. Considering and including these few elements can help your site stay competitive and on top of the SERPs.

Johan Smith is an expert in eCommerce website designing and is associated with a leading eCommerce development company in Australia, GetAProgrammer. The author has written this article to let you know the most significant elements of a great e-store design.

Kimberley Black is an App Development expert and currently a senior tech consultant with GetAProgrammer.