Top Reasons why Cross-Platform App Development Makes Sense for Startups

As exciting as the prospect of startups is, the truth remains that they must contend with a variety of challenging decisions. Take app development, for example; should a startup opt for native development or cross-platform development.

Cross-platform app development enables businesses around the world to save considerable money and time. As per estimates, more than 40 percent of software developers use React Native, a cross-platform app development framework, as the core technology for their apps. And, it is roughly one-third of mobile developers use cross-platform technologies or frameworks and the rest of mobile developers use native tools. Therefore the above stats suggest that enterprises are already engaged in cross-platform application development.

As exciting as the prospect of startups is, the truth remains that they must contend with a variety of challenging decisions. Take app development, for example; should a startup opt for native development or cross-platform development.

Experts all over the globe agree that cross-platform app development is a better option and listed below are some reasons to help you understand why that is.

1. Quicker time to market: Pace is critical to the cause of startups’ success, thanks to the cut-throat competition in the modern market. Hence, startups must opt for tools and solutions that enable such speed. To that end, cross-platform development is a top choice; apps made using this form of development are underpinned by the ‘code once, run everywhere’ tenet. This also means that developers don’t have to test multiple apps before pushing them out to the market either. This further accelerates the time to market for the app.
2. Target multiple platforms simultaneously: One of the key points of developing a mobile app is to reach out to clients from far and wide. This holds especially true for startups, right? Right. Then why would one want to limit themselves to just one platform? Another option is to take on multiple native app development projects for individual OS platforms. Thankfully, that does not have to be a problem because, with cross-platform development, startups can get the best of both worlds, i.e. target multiple platforms but without the cost.
3. Cost-effectiveness: It is no secret that most startups do not have massive budgets; in fact, they typically have a very limited budget. Thankfully, this does not have to be a problem at all with cross-platform development since this cost-effective approach allows startups to build apps for not one or two, but multiple platforms of their choice and that too on a budget. You see, building native apps is generally a very expensive affair, which leaves startups with not a lot of choice if they were to opt for native app development. However, with cross-platform development, they can target Windows, iOS, Android, etc. without burning a hole in their pockets.

Startup or an industry titan, the fact remains that every company wants to reach as many customers as possible and win their business. In the digital world, that means the app should be able to reach and engage a large audience base and this is vitally important for startups as they are only just starting and the number of customers they can engage can make or break their business. Of course, the massive reach of cross-platform development is not the only reason why startups ought to opt for this type of development.

Besides the benefits listed above, startups also stand to gain the ability to greatly simplify the development process, leverage a whole lot of advanced tools for their development projects, and ensure the delivery of a unified brand image across different platforms among other things. Now that you know just how advantageous this type of development is, you should start looking for a trusted vendor for cross-platform app development services and get started on your development project ASAP.

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