What are the Top Benefits of Google Hotel Ads?

Google hotel ads come from the search engine giant Google. When the creators of Google found out that the search engine was being implemented mainly for search queries related to travel, it wanted to make the travel plan process easier for users. This marked the start of the journey of Google into the travel industry. With the Google hotel ads example being introduced, OTAs and hoteliers across the world can benefit from the top search engine of the world, and use it as a robust and strategic marketing tool. Know about some of the top benefits of Google hotel ads.

Provides Google with updated information

With Google Hotel Ads, you can have your hotels displayed on Google across mobile devices, tablets, desktops etc. It is the inventory feed of your hotel that fuels Hotel Ads. By offering complete and updated info about the room types, availability and pricing to Google, relevant hotel ads can be resurfaced to future travellers looking for good accommodation on either Google Maps or Google Search.

The rise in direct traffic

As per Google, 55% of business travellers and 60% of leisure travellers use the search engine for planning their journeys. This means plenty of traffic. When your Hotel Ad is clicked on by a user, he is directly taken to the booking page of the hotel. Given that the Google hotel ads connector is compatible across devices, and they appear for specific and generic searches, the stream of visitors is increased significantly in case of direct traffic from purchase-ready and relevant travellers to your site.

Owning the traveller data and having better relationships with visitors

As there is a higher chance of direct traffic and therefore reservations, no middlemen exist between your guests and you. Thus, you can get good insights and analytics from their process of planning for the trip. These can assist you in realizing and optimizing the process of research and experience for guests in future.

There is the extra advantage that you have the chance to nurture the relationship long after checking out your guests. After you have their contact information from a direct reservation, you could send special offers or send a holiday newsletter across. It can make customers more delighted, and let you control and personalize the brand experience of your own.

Boost in revenue

By the time a Hotel Ad is clicked on, users are redirected to your website, they have possibly been filtered already as per specific information such as rating, location, amenities, availability, price range etc. Thus, even before they reach your booking page, the users are ready-to-book, warm and qualified leads.

In Google hotel ads Dashboard, Book on Google happens to be an optional feature. When this feature is enabled, users can get the chance to make direct bookings within the interface of Google. It means that the payment and the whole transaction would occur through Google. Although it can reduce the traffic that comes to your site, it might lead to a rise in your mobile conversions – as in the absence of any redirect users are likelier to book.

The author uses his spare time to write about hotel management and operations and he wants to share channel manager software.