5 Summer Design Ideas for Your Email Campaigns

Summer is a time for fun and relaxation, but it's also a great time to get ahead on your email marketing campaigns. Email marketing is a popular and effective way for businesses to connect with their target audience. Email campaigns are one of the essential tools in any email marketer's toolbox, but how can you make sure your email campaign stands out from the competition?

You need an eye-catching design that will get people excited about opening your email. Here are five summer design ideas for your upcoming email campaigns:

Use Bright Colors to Capture Attention and Match the Season

The email audience's attention span has dropped to about eight seconds, which means that your email must be quick and catchy. Dull or muted colors will not stand out, so you need to utilize bright and bold colors to channel the nature of summer. For example, use summer colors like bright green or yellow to quickly grab the reader's eye.

Incorporate Images of Beaches, Sunsets and Other Summertime Scenes

An email with an image of the beach will subconsciously put your email audience in a better mood and make them more likely to open your email. You don't want to have images of snow or cozy winter wear in your summer campaigns. You can also embed videos in email.

In addition, email designers should have a goal to have email campaigns utilize responsive design. This way, your email will look good on any device and help you stay ahead of the email design trends.

Use Fun Fonts That Evoke the Feeling of Summer

A good email campaign should be memorable. A font is more than just conveying text because fonts can evoke certain feelings in the email reader. For example, bold, attention-grabbing fonts are perfect for email campaigns that highlight promos and deals. Meanwhile, a more casual font like Helvetica Neue is ideal for email newsletters that focus on service and product updates.

Depending on what your email is saying, you will need to choose fonts that reflect that feeling. Using a formal font for an email with beach-side vacation deals will be challenging, so stick to fun and casual fonts like Bubblegum Sans and Brannboll Fet for email designs that emphasize the summer vibe.

Incorporate Summertime Phrases in Your Email Campaigns

Your email audience will appreciate a touch of seasonal phrasing to lighten up their inbox during a time when they may be flooded with emails from the office. For example, you could use a holiday-themed email series to write about email marketing tips throughout the summer months. Another thing to consider is email subject lines. The email subject line should match the campaign's overall tone, which means that you don't want to have a subject line like "Spring email newsletter" when the email campaign is about summer sales.

Create a Festive Email Header With Summer Icons or Graphics

Seasonal email headers can increase email open rates. For example, an email header with a snowflake will be out of place during the summer because it evokes winter and cold weather. In comparison, email headers with items like a beach ball or a sun will match the email's theme, making email recipients more likely to open your email.

Wrapping Up

Summer is coming up, which means email marketers need to prepare their email campaigns ahead of time. Using email campaign designs that match the summer vibe will help your email stand out from the crowd. With email marketing, it's crucial to stay ahead of your competitors. When it comes to Black Friday email marketing, marketers have to prepare months in advance to make sure they’re ready to blast emails on time.

Use these email design ideas to create email campaigns that stand out from the competition and motivate your email audience to open your emails.

Angela Ash is an expert content writer, editor and marketer, who focuses on topics related to remote work, freelancing, entrepreneurship and more.