Hire SEO for your marketing campaign

Hire SEO for your marketing campaign

Let us face the facts. Most companies simply hire a marketing or advertising firm to help them market their product or services online. They have practically no idea how it's done but rely on what they think is a magical silver bullet – Google Ads and SEO combined. And if you haven't been lucky to be born with the "magic" touch, you probably do the same.

Worse still is that many companies simply give up on SEO because

they judge it by its results rather than taking the time to understand how it works. Their judgment is based on what they think an SEO can deliver in terms of traffic and conversions during its very first month of operation. If the company fails to achieve the results they want, they throw in the white towel and call it a day.

Could your business use more traffic? We can help you get the

right people to your site. Contact us

But what most companies fail to understand is that SEO isn't some kind of magic that goes into action straight away. It takes time before you start seeing any positive result for your effort and money (if you decide not to outsource it). But once you do see those amazing results, like dramatic increase of traffic and sales, then yes – we will agree with you on one thing: "SEO IS MAGIC"!

First month of operation: The moment of truth

The moment of truth comes when everything boils down to the first month of operation. In SEO, you won't see much result during its first month. So, if you have been poking around Google Analytics or whatever software being used to track your site's progress and nothing is showing up in results, then please don't judge a book by its cover.

SEO Agency Singapore takes time before any positive result can be seen because it needs to accumulate "trust" from Google's algorithm. Here's an analogy that might help explain how it all works:

You go for a job interview at say IBM and when asked about your previous employment records, you tell them you've been working as a janitor at your uncle's gas station for the past 20 years. How do you think the interviewer would judge you? And what are the chances of getting hired at IBM?

The answer is ZERO! They will think you've got no relevant experience for the job and most probably you'll be turned down. Same with SEO, it takes time before Google's algorithm trusts that your site is capable of providing quality service or product to its users. So if your website lacks trust with Google then it won't rank among the first page results (and this is regardless of how long your company has been around).

What makes a business trustworthy? Well… there are hundreds of factors but here are some of the most significant ones: Alexa Rank Your domain authority Number of backlinks Number or external links Quality of backlinks Content or blog Social media profile and engagement Amount of social shares on your page Mobile friendly Testimonials and reviews Number of ads Google search history Number of visitors to the site Time spent on the site Bounce rate

T.K is an avid writer on business topics, he writes for Koh Management