Facebook Ads vs Google Ads: Which One Would You Choose for Business

Facebook Ads and Google Ads are renowned PPC ad platforms, yet they are very distinct platforms with different crowds and usage facts.

PPC Advertising Agency in Australia Google Ads is outstanding for brands, services or products people are earnestly looking for, consequently, Facebook Ads is good for advertising products and services in order to target specific audiences.

One thing about the two PPC platforms is that they offer a learning curve to the community.

Those who don’t have time to learn new things, cannot grow with time. It enables people to spend on ads to market their services or products and earn revenue.

Facebook Ads vs Google Ads Facts

1. Facebook Ads Facts

User Intent

Passive-Ad viewers might or might not be active for specific products or services. They get targeted based on their interest and demographic information.

Targeting Options

Comprehensive-Customer demographics, needs, interests, life events, region, and purchasing attitudes.

Ad Placement Options

Facebook is for the feed, right column, stories, marketplace, and in-stream video. These all help market or advertise your business, service, and products.

Ad Types

Images, Slideshow. Video, Carousel, Instant Experience, and Collection

Ease of Use

User-friendly interface

2. Google Ads Facts

User Intent

Active—Ad onlookers are earnestly researching a product, service, or individual brand and are ready to purchase.

Targeting Options

Limited—Buyer demographics; generally relies on search purpose.

Ad Placement Options

Google and its partners such as Amazon, the New York Times, The Washington Post, and Search Engines, including Dog pile, Lycos, and Ask.com. Google places your ads on these platforms and captures audience attention.

Ad Types

Text, Call-only, and shopping ads

Ease of Use

Cumbersome interface

When to Utilize Facebook Ads and Google Ads

Facebook Ads and Google Ads perform specific market purposes. PPC Agency Sydney Google Ads, however, are best as it helps you increase your sales by promoting products and services that the audience is searching for.

When to Utilize Facebook Ads

Facebook Ads are outstanding for corporations requiring expanding alertness of its products or services it markets—exclusively among the public that may not have seen or heard of them ever.

With vast audience targeting options, Facebook allows companies and advertisers to promote their services or products to their desired audience through text, graphics, carousel, video ads, and other things.

When to Utilize Google Ads

Google Ads are the best for every business that runs online or offline to promote their service or product. If you are also one of them and want to reach your potential customers for sales then Google Ads is essential.

The ads target potential customers in the buying phase. Therefore, you need to make a concise and to-the-point copy. If you follow these same principles then you will reach your desired sales.

Facebook Ads vs Google Ads Facts

1. Facebook Ads Facts

User Intent

Passive-Ad viewers might or might not be active for specific products or services. They get targeted based on their interest and demographic information.

Targeting Options

Comprehensive-Customer demographics, needs, interests, life events, region, and purchasing attitudes.

Ad Placement Options

Facebook is for the feed, right column, stories, marketplace, and in-stream video. These all help market or advertise your business, service, and products.

Ad Types

Images, Slideshow. Video, Carousel, Instant Experience, and Collection

Ease of Use

User-friendly interface

2. Google Ads Facts

User Intent

Active—Ad onlookers are earnestly researching a product, service, or individual brand and are ready to purchase.

Targeting Options

Limited—Buyer demographics; generally relies on search purpose.

Ad Placement Options

Google and its partners such as Amazon, the New York Times, The Washington Post, and Search Engines, including Dog pile, Lycos, and Ask.com. Google places your ads on these platforms and captures audience attention.

Ad Types

Text, Call-only, and shopping ads

Ease of Use

Cumbersome interface

When to Utilize Facebook Ads and Google Ads

Facebook Ads and Google Ads perform specific market purposes. Ppc agency sydney Google Ads, however, are best as it helps you increase your sales by promoting products and services that the audience is searching for.

When to Utilize Facebook Ads

Facebook Ads are outstanding for corporations requiring expanding alertness of its products or services it markets—exclusively among the public that may not have seen or heard of them ever.

With vast audience targeting options, Facebook allows companies and advertisers to promote their services or products to their desired audience through text, graphics, carousel, video ads, and other things.

When to Utilize Google Ads

Google Ads are the best for every business that runs online or offline to promote their service or product. If you are also one of them and want to reach your potential customers for sales then Google Ads is essential.

The ads target potential customers in the buying phase. Therefore, you need to make a concise and to-the-point copy. If you follow these same principles then you will reach your desired sales.

Ravs IT Solution provide best Pay Per Click (PPC) Advertising agency and Google Ads campaign management services in Perth, Australia that serves instant and cost-effective leads for your business