Buy and Sell Ads Selling Advertising Space & Techniques

How to Sell Advertising Methods to Sell Advertisement Space

If you are an owner of popular website (example; blog and social networking sites) you can make money by offering advertising spaces to business owners who are selling products and services that your visitors might find interesting. Here's what you need to do:

1. List building. The first thing that you need to do is to capture the contact information of those business owners who might be interested to advertise on your website. If your site's theme is about pregnancy, you may contact OB-gynecologists and companies that sell baby items. You can check the yellow pages, buy list from online companies, or build your own. Just make sure that your list is of high quality. You wouldn't want to waste your time and energy on those people who are not really interested on what you offer, right?
2. Email marketing. The next thing that you need to do is to create a compelling email ad. This must contain all the benefits that your potential advertisers can get should they decide to post their ads on your website. I recommend that you give them an idea as to how much it will cost to advertise on your site. Make sure that you give them a phone number to call should they have any question or should they decide to sign up. advertising techniques
3. Telemarketing. If you want a more aggressive approach in selling advertising spaces, I recommend that you hire telemarketers who can help you out. Their job is to do cold calls to secure appointments. You'll come in when these people are able to convince your prospects to meet up with you.

The campaign is targeted to go on for three months. At that point, the playgroup should have enough people and the word-of-mouth should be working. To make the campaign go on any longer fatigues all the working parts. It makes the message less important. The campaign needs to be retired after it gets a decent success rate so that when the campaign starts again say three months later, the people are receptive to the message again.

In an advertising campaign, the goal is to line up all the moving parts, set a time frame and follow-through while spending the minimal amount of money. buy sell ads

Advertising Campaign

I don't know about you but...when you started in your business or the business environment you're currently in, did you think advertising was something with high profit linked to it? Were you like me and thought that paying for a spot in a random magazine or a newspaper could actually mean sales? Did you think giving out a free sample of something might mean customers? Did you think things sold themselves?

Unless you're a huge company that can afford big bucks advertising throughout the year as part of expenses against revenue, then you may be wiser to gather your pennies and save up for some sort of campaign.

What is the difference between brand advertising and an advertising campaign?

There is a keen difference between brand advertising which is what huge giants like Nike do and an advertising campaign. Brand advertising is obvious for other products you may know like Coke and Pepsi. Ads come from all different directions all the time. They don't stop. Say you're at a mall and see an ad for Pepsi, it doesn't mean you automatically go out and buy a can of Pepsi right now. Instead, it gives you recognition of the shape and name so that when faced by a choice, the brand pulls that option out from all 20 options in the convenience store fridge. Brand advertising is truly an expensive endeavour. It is not something a small business would undertake or a community group.

An advertising campaign is different. If you don't have much money to put toward advertising, then brand advertising won't impact your sales as much as an advertising campaign. An advertising campaign can take place at any time in the year. It can run on pennies or it can run on pizza money or better yet coffee money. You decide who your target audience is and you simply go after them with an offer.

There are many moving parts to an advertising campaign. I am currently helping with a community group in town with a playgroup that isn't doing so great these days. To do this, there are many elements but time is the consideration. We could not focus all our efforts on the campaign until all the moving parts were in order. In the first case, a press release went to the newspaper so hopefully our group would be advertised in a community newspaper. It was faxed to both. I explained to the individual who took on the role of press release promoter (press releases don't talk up for themselves) that she must phone up the newspapers weekly to get the playgroup into the newspaper. Behind the scenes, an ad was placed on a website with a colorful picture chosen as the moniker. The ad was placed on kijiji.ca where you can post a picture. Without the picture, most ads don't get looked at as much. Once the community spot was coming out in the computer, that's when the internet ad was placed. Over a weekend, one hundred people viewed that ad. They are still viewing it. It has the nicest picture so who can refuse and that word free also helps. The ad is snappy and explains the playgroup, then invites moms and dads to bring friends so their first visit is enjoyable. In ad writing, it is always better to make the offer more concrete by involving the target group in the given action. There's an assumption at the end, followed by 'see you there'. advertising campaign

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