Cross-Platform OTT Apps: Why They are Important in 2022

OTT platform development has created quite the buzz in the global market ever since the concept first emerged about a decade ago. However, as technologies and demand drives more and more companies to jump on the OTT bandwagon, there has been a lot of talk about the right approach for such development. There are, of course, plenty of ways to go about it, and yet, cross-platform OTT app development seems to be the most sought-after choice lately.

OTT refers to "over-the-top." And, practically OTT apps are mobile applications to offer content and services beyond traditional cable or satellite TV subscriptions. They’re becoming increasingly popular in recent years, as more and more people are cutting the cord while getting rid of cable TV subscriptions. They provide users with the ability to watch their favorite shows and movies whenever they want, without having to pay for a costly monthly TV subscription.

Why? Well, here are some key benefits of the cross-platform approach to help you understand why:

1. Quicker development process: One of the biggest benefits of cross-platform app development is realized thanks to its code once, run anywhere approach. What this means is that companies looking to develop a cross-platform OTT app will not have to spend time, money, efforts, etc. on building, maintenance, and updates for different apps. This significantly accelerates the development process, of course.
2. Cost-effectiveness: If you are even vaguely familiar with the idea of app development, you will know that the native approach can rack up lots of costs and bills since you will have to develop individual apps for every platform that you are targeting. This particular challenge is easily addressed via cross-platform app development which allows companies to quickly build one app for all target platforms and that too without hiring multiple development teams or investing in other resources and technologies for every platform on their list.
3. Wider user reach: Yet another reason why cross-platform app development comes highly recommended for OTT offerings is that it allows companies to build one app for a large variety of OS platforms available in the market. This translates into a bigger audience base for the company since users on iOS, Android, Windows, etc. are all able to access the OTT offering and watch the content on their preferred devices.
4. Better brand awareness: Content is king, sure, but if it is just going to be available on one website or app, you will soon realize that it will falter when it comes to aiding the business goals. This is because being available on a website or just one app makes it important for the target users to know exactly where they will be able to find said content. As you can imagine, this severely limits brand awareness. The cross-platform OTT app helps circumvent this challenge because the content is available everywhere, thus instantly expanding the brand’s reach, consequently driving better brand awareness.

It is no secret that the OTT phenomenon is here to stay, thanks to the rapid evolution of technology, our growing reliance on the digital realm, evolving market demands, and countless other such factors.

Anyway, as the demand for such a platform continues to grow, it makes sense that more and more companies are opting for OTT development for their businesses. While this is decidedly great news, the fact remains that companies must adopt a prudent strategy to achieve optimal business results. One way to do that is, of course, via going the cross-platform way for building such a solution. As the above discussion demonstrates, cross-platform development enhances OTT offerings in countless different ways — all of which serve to deliver better business results. So, what are you waiting for? Go ahead and get started on looking for a trusted development service provider right away!

Passionate writer. Love to explore new topics...