5 Best Ways to Get Organic Traffic on Your Website

Merely putting up a website may not be enough in today’s day and age for your business. To truly tap into the potential of the web world, you need to strategize first about how to get traffic on your website and then how to turn that into monetization.

This is where the documentation process before building a website comes in handy. One of the very first few things you have to decide before handing over your project is the scope of the website and what all it has to offer. It is up to you whether you want to have a website that is just informative or if you want your website to work for you as your sales team.

Types of Websites

Based on your preferences, your agency builds a specific kind of website for your business. There are two types of websites: static & dynamic. The former is almost a dated concept and these days the latter is the most popular choice.

1. Static Website

Static website is a website that only displays information and does not have a behavior of its own. This kind of website merely puts your business information out there and does nothing else.

1. Dynamic Website

Dynamic website is a website that offers subscription, allows users to access different types of data and also has different functionalities like online store & user suggestions.

Even within a dynamic website, there are dozens of options to choose from. Depending upon what your business actually is, you can opt for features that you wish your website to have.

Top 5 Ways to Get Traffic on Your Website

After building an exciting and intuitive website for your business, all your focus should be on getting as many people to see it as possible. A great website without any traffic is a complete waste. Ideally, you would want your potential consumers to visit your website regularly and there are quite a few fascinating ways for your business to ensure that.

Email Newsletters

A very popular and proven way to get people to visit your website is to send them emails about your new collection or about dropping new services. Emails back in the days were only accessible from a computer but now they have landed at our fingertips. You can pack in pictures, animations, exciting graphics and all kinds of informative data about your products or services in an email. Sending regular updates to your potential consumers via emails is a great way to get people on your website.

Engaging Content

If emails are your way of getting to your consumers, posting content on your website is the polar opposite way. With carefully written content, you can rank high on a search list and expect genuine and organic engagement. There are many tools and plugins on WordPress that help you measure the accessibility and quality of your search keywords and your content overall. Posting regularly is an ideal practice to get genuine traffic on your website.

Deliverables

Another modern day method to get more and more people to visit your website is to offer products on sale. These products may or may not be connected to your original business. If you have business or services that you cannot sell on your website, you can offer merchandise or affiliated products as well. Another popular method is to offer digital deliverables which can be in the form of a course, a tutorial or an exclusive piece of content that your website visitors can buy for a certain sum.

Clean UI

When it comes to new users, it is a matter of seconds before they either switch to another page or close the tab. You literally have only a few seconds to leave your mark for the new users. Having a clean user interface and an intriguing user experience enhances the chances of your users returning back to your website. For all those who do not wish to engage with your content or even buy your products from your portal, having a minimal design language and offering exciting ways to interact with the website can make them stay longer on your website.

Personalization

Everyone likes a bit of a personal touch. With the abilities of machine learning and artificial intelligence, your website can offer personalized suggestions to your users. Be it for physical products, textual informatics or content in any shape and form, based on user’s behavior on your website and the analytical data you may access from third party integrations, your website can suggest a few things to the users. This can lead to them feeling a personal connection with your brand and can generate good leads into business.

All of these are possible with some amazing inbuilt features on WordPress. A lot of these methods are also better possible with some genuine third party integrations like APIs and plugins. A standard custom development of your wordpress website involves many of these aspects. If they are not mentioned by your agency, you can ask for all of it in the documentation part.

Conclusion

When it comes to building a strong web presence, merely having a website may not be enough. Your agency will have to come up with newer ways to attract the user's attention. Engaging in social media marketing is also a proven tool. That will navigate some traffic on your website but ultimately it has to be something exciting on your website that will prolong their attention and engagement. Gone are those days when websites used to be just informative pieces. They have now become perhaps the primary source of revenue for a lot of businesses.

Robert Smith is an online marketing expert working with brands to grow their business.