How Facebook and Google Ads best for business

Facebook ads vs Google ads which one is the best for you? We know today that ads are the backbone of every business either online business or offline business. This article will help you a lot in making sense of what digital marketing you should adopt for your business, and which is best for you to make your business more stable, profitable, and famous not nationally but internationally. As we know ads help our business to target the rich and right audience. It is the most effective technique to grow our business that helps to convert our potential customers into paying customers.

Today it has become easy to target your required audience with the help of Facebook ads and Google ads, you can do it simply from your home even from the comfort of your sofa. Many billions of people are using social media platforms like Facebook, Pinterest, Twitter, Instagram, etc. Using marketing techniques on these platforms, we can reach out to our potential customers. Simply you can do this job yourself and can hire a freelancer to perform the job.

Let’s discuss here what is gap or difference between Facebook ads and Google ads.

Difference between Facebook Ads and Google Ads

Before discussing the features, merits, and demerits of both strategies, it’s compulsory to understand the basic difference between Facebook ads and Google ads.

1. Facebook Ads

Facebook Ads is one of the prominent digital marketing strategies to reach millions of the targeted audience. This technique allows business owner to extend their businesses by more than 200 million active users worldwide every month. They offer their basic, standard, and premium packages which help entrepreneurs and businessmen across platforms like LinkedIn and Instagram. According to the stats Facebook Ads act as a powerful tool that helps to grow the business by up to 40%.

Facebook is one of the best and most proven marketplaces with a higher number of active visitors. Facebook Ads help to attract buyers and potential customers to make sure of steady and gradual improvement in business. The main objective of Facebook advertisers is to get users’ attention in order to give awareness related to products and to promote services.

2. Google Ads

Google Ads is an easy way to promote a brand or sell a product and we can use google Ads to get traffic to our website. It is also a type of digital marketing and an online advertising program that helps to create online ads in form of images, graphics, and videos to target the audience. According to stats, there are more than 65,000 per second searches performed on the google search engine and every search includes paid advertisement.

The main objective of Google Ads or advertisements is to take relevant traffic for your business and website. Google Ads is actually a paid marketing service that appears on relevant searches using the search engine google.com through the display network. A display network is basically a third-party featured website that partnered with Google.

Advantages of Google Ads and Facebook Ads

Google Ads Strength

The graph is showing that the Google engine is one of the best advertising sources with good accuracy and a large number of users worldwide. According to the stats, every single day nearly 4 billion queries are performed using this search engine. The big reason why google ads are more effective is that google allows advertisers to target the uncountable users that are there on google for valuable products and services.

According to this graph, google has 69.03% active users while other search engines and marketing sources have fewer users to target the right audience for your business and service.

Potential Audience

This is one of the main key features of the Google engine that google has uncountable users and I told you earlier that Google handles more than 65,000 searches per second. Every single day 4 billion quires are performed these stats are crazy and smashing. Simply no other search engine can perform the job with potential users as google does. This feature of a huge number of active users makes google an excellent marketing platform and Google has one more accurate and popular application AdWords which is widely used for PPC campaigns in the world.

Google AdWords

Google has a wide range of the ads format and google AdWords is one of the most used advertising sources in form of text that helps to make your ad more appealing, descriptive, and compelling. There isn’t matter what you are selling and to whom this will help to make your product more compelling by targeting the right audience.

Facebook Ads

If we compare Facebook ads’ performance with google ads it will be creepy and useless. One main reason is Facebook has newly entered this field and they are working on it to make it more effective and result driven.

Less Active Users

Over the last few years, an excellent growing trend has been seen in the Facebook active users, which are around one-fourth or fifth of the world population. But unfortunately, not counted as active users and when it was published there wasn’t any rival that can give a tough time to this platform. But anyhow like google Facebook also use an immense audience to target by boosting a post.

Facebook advertisers before starting marketing or post boosting can give feedback to Facebook about customer data then Facebook applies filters to what advertiser provided data to the Facebook server about the customer then the server match this information with the customer to give the accurate result and to target the right audience.

High ROI

Incredibly it is noticed that marketers are impressed after high return on investment using Facebook marketing features. Facebook ads are famous because of their targeting options and as well the tools they have for creating or making beautiful and attractive ads. It has one more considerable fantastic option according to marketers’ advertisers can apply a limited budget to this platform and we can set an auto campaign of ads.

Summary

I concluded that both platforms have their own importance because both are a legend in their way of work efficiency and audience targeting. But Google services are much better and result-oriented compared to Facebook ads. Both are paid advertising platforms and target a large audience to help the advertiser to promote their brand, product, and services.

It is written by learning Tips and Tricks officials. There is no copyrighted material is included in this article and it is submitted in relevant article category.