Google Ads Expert Job Description

The inclination towards paid advertising is not growing in bits and pieces but is significantly rising in demand. As per reports from Statista, the total ad spending in the advertising market will be 82% digitally generated by 2027. Several vacancies are opening for hiring PPC experts globally on various job portals like Indeed, LinkedIn, ZipRecruiter, etc.

When demand and recruitment are on the rise, the market is bound to be crowded with industries battling to get the top spot for their ads on search engine results pages (SERPs). This is when recruiters need to hire Google ads experts to get the job done. They help create compelling ads and drive conversions by attracting the right audience and maximizing the ROI on every ad spend.

Why Hire Google Ads Expert?

Now that we know the demand for Google ads talent is enormous, the next question is why do businesses need to hire them?

You can’t be present at all the places at the same time. Several tasks might need your attention on priority, and focusing on your paid campaigns simultaneously is a tough spot. Thus, hiring a dedicated Google ads expert can provide you with professional assistance with ad campaigns from start to finish without the need for you to master the tool. You can focus on other business operations and enjoy the following perks of having an expert:

• The tedious steps of setting up a Google ads account, like connecting your account to analytics, tracking lead calls and conversions, searching for keywords, bidding on keywords, etc., are all Google ads specialist’s headaches.

• The bidding strategy must be carefully prepared as it lays the foundation for your ad campaign. Google ads expert plays a significant role in ensuring that your business has the lead spot on Google by creating a bidding strategy that suits your industry and goals.

• A quality standard for your ads is to be ensured by the Google ads expert to prevent your campaign’s performance from sinking. The expert will analyze the ads regularly to identify emerging trends, fluctuating performance, what improvements are needed, etc.

If you want to hire a Google ads expert, let's look at what the Google ads job description should look like.

Google Ads Expert - Required Qualifications

Qualifications are a primary requirement when hiring for such competitive roles. The qualification requirements are not rigid and should include a certificate or experience in the marketing field. A Google ads certification is what most recruiters look for, along with a degree. Google conducts a test to evaluate the candidate’s knowledge of Google ads and then offers a certificate.

A candidate with a master’s degree with relevant working experience, be it full-time, part-time, or internship, is also considered when hiring a Google ads expert. Professional experience helps implement the learnings into the practical world and thus has a height weightage when preparing a Google ads specialist job description.

Google Ads Expert – Roles And Responsibilities

Depending on the business nature, the Google adwords roles and responsibilities will vary, but some of the common must-haves include:

• A Google ads expert's first and foremost role is to understand the client’s end goal. Whether it's to drive traffic, convert leads, improve brand awareness, boost engagement, etc.

• Then the target audience needs to be identified to ensure that the campaign messaging reaches the right segment of people. This means knowing their age, gender, geographic location, understanding their buying power, etc.

• Deciding on a campaign budget is the next crucial role in a Google ads job description. The expert needs to formulate the marketing strategy in a manner that the client’s budget doesn’t overrun.

• Then it's time to decide on a strategy based on the client’s product or service type. The campaigns are then chosen likewise, either location-specific or search topic-specific.

• After the campaign is live, it’s the responsibility of Google ads experts to measure its performance and make the necessary improvements to attain the expected results.

Google Ads Expert Skills

Degree inflation has subsided, and the focus on skills has spiked. Many companies have adopted a skill-first hiring model where qualifications and skills are equally emphasized for a new hire. This is because the qualification becomes pointless if the candidate has a high-fi degree but doesn’t have the qualities or knowledge to do the task.

Google ads scope of work for your business depends on screening the candidate’s skill set. This includes both technical skills and non-technical skills, such as:

Hard skills:

• Experience or degree in a relevant marketing field

• Knowledge about SEM

• Familiar with Google Ads

• Able to work with various data analytics tools

• Copywriting experience

Soft skills

• Excellent interpersonal skills

• Creative with a technical mindset

• Organized and pays attention to details

• Open-minded to constructive feedback and suggestions

• Willingness to experiment, learn, and grow

• Leadership ability

Google Ads Expert Salary Structure

Depending on various factors such as Google ads specialist responsibilities, skills, expertise, competence, experience, etc., the salary structure of a Google ads expert is finalized. According to various job portals, the average annual salary of a Google ads specialist ranges between USD 45,000 to USD 76,437.

The most common factors that are taken into account for salary determination are:

• The seniority of experience level such as entry-level, mid-level, or senior-level.

• Qualificational background

• Geographic location

• On-site or remote

• Size of business and the nature of the industry

• Level of competition in the industry

• Number of years of professional work experience

• Roles and responsibilities of the role

• Candidate’s skills

• And many more

To attract quality talent for your business, do not offer less than $15-$18 hourly to attract quality talent for your business.

Conclusion

The demand for Google ads experts is never going to slump because the era of digitalization has just started, and there’s a long way to go. The hiring demand for these professionals will keep rising as more and more businesses compete for a leading online brand presence.

In such times, it is a smart move to prepare a compelling Google Ads job description that attracts ideal talent for your business. Hire the best while you still have time, as the recruitment market is booming, making it difficult to find good hires in the future. Remote hiring is the new normal, and for more insights, follow us on LinkedIn.

Content Marketer by profession but a storyteller at heart. She always finds a new story to rhyme at.