The Need for Microsoft Partners to Maintain Their Services and Products in CRM

For Microsoft partners, closing a deal with a potential client takes time and effort. Building a comprehensive product catalogue, establishing prices for all of the products, and providing, selling, and billing them all manually takes time and is prone to mistakes. Additionally, manually integrating the upgrades and modifications that Microsoft is always introducing for various goods consumes a significant amount of time that could be better utilised by developing stronger client ties or expanding the company.

Partners may automate the process of making updates and having a consolidated catalogue ready - with all the newest features - by putting in place an automated billing and subscription management solution that is built on the Dynamics 365 CRM platform. Continue reading to learn about the issues affecting the partner ecosystem and how an integrated CRM-based solution can help you resolve them all.

Challenges in the Microsoft partner ecosystem

For Microsoft partners, managing billing and subscriptions has always been a key concern. There are thousands of products on the market right now, and Microsoft releases new ones all the time. For partners, keeping track of all these new products and the changes they cause is a herculean undertaking.

Keeping up with all the changes Microsoft makes is quite difficult because partners provide end users with a variety of Microsoft products and value-added services. It takes time, effort, and money to manually keep track of every variation, apply necessary pricing adjustments, or incorporate new upgrades. Add to it the changes that must be made to the product catalogue or the adjustments that must be made to the product bundles, so they continue to be in line with the latest updates, trends, and innovations.

The advantages of a comprehensive CRM-based solution

Partners who work with a large number of Microsoft products are always seeking methods to standardise and streamline the services they provide to their clients. Such partners may easily deploy new updates, incorporate changes into their product catalogue, and have access to all the data required to generate value by implementing an integrated solution built on the CRM platform.

1. Expand visibility Having such a solution makes it simple to acquire a bird's eye perspective of which products are currently being sold and at what price because the majority of partner businesses centre around products and services. The product catalogue can be added to the CRM system so that partners can also get a comprehensive rundown and provide visibility into the top-selling products, the newest features that consumers are interested in, as well as the ones that need improvement.
2. Do away with data and system silos: A CRM-based integrated solution is a terrific method to do away with data and system silos. A unified platform can assist in bringing data from across the organisation, allowing partners to create a more accurate picture of their product portfolio and uncover deeper insights from their products and services. This is preferable to maintaining information about various items in several systems.
3. Bringing together various teams and departments: Having an integrated solution also aids in bringing together various teams and departments. As a team, all corporate functions, including marketing, sales, finance, and accounting, can examine the most up-to-date information on the most recent Microsoft changes, increase company agility and responsiveness, and make decisions that result in better customer experiences.
4. Speed up decision-making: Partners who rely on an integrated solution are better positioned to consider the entire product range when making decisions rather than just focusing on income. They can choose what items to market at what pricing and what value-added services to give for maximum conversion and satisfaction and little revenue leakage depending on what revisions and upgrades are launched.
5. Automate the creation of product catalogues: Partners can automate the generation of product catalogues with an integrated CRM-based solution in place, rather than manually altering their product portfolio. All updates are carried out automatically, which considerably reduces the possibility of invoicing and subscription mistakes. Partners can develop offers and bundles accordingly at the same time that they improve their upsell and cross-sell tactics.

The circle of business for Microsoft partners is centred on the goods and services they provide. However, keeping up with the expanding range of products and related adjustments is no easy task. Thankfully, an integrated CRM-based solution facilitates the assembly of the many puzzle pieces. By automating the integration of updates and changes, Work 365's automated billing system enables Microsoft partners to effectively manage their product portfolio.

In order to create offers and bundles based on the most recent Microsoft announcements, partners may use Work 365 to gain complete visibility into what they are selling, who they are selling to, and at what price. They can also coordinate efforts across several departments and decide on the best cross- and up-sell opportunities.

Work 365 is a CSP Customer Experience Platform built on the Microsoft Dynamics 365 Platform. get Microsoft Dynamics 365 CRM Apps, add-ons and extensions for all version of Microsoft Dynamics CRM platform. Report Scheduler, Record Clone, Email To Cas