13 Off-Page SEO Techniques that Drive Traffic on Your Website

Off-Page SEO is referred to bringing an audience and also to links from high-authority websites. It focuses on ranking, which can be managed from outside of your website link or backlinks on other websites.

What is Off-page SEO?

Off-page SEO is the process of optimizing a website for Google search to earn higher web traffic levels and improve the site's visibility. The main difference between on-page and off-page SEO is that on-page SEO focuses on optimizing the content and design of your website. In contrast, off-page SEO focuses on building links and promoting your site to Google and other search engines.

Off-page SEO is sometimes also referred to as "off-site SEO." It is a complex and ever-changing field, but it's important to keep up with the latest trends if you want your website to rank well in Google. Focusing on both on-page and off-page SEO can give your website the best chance of success. Many different techniques can be used for off-page SEO, which are stated below:

Off-Page SEO Methods are like this: -

1. Black Hat – It Doesn't follow the search engine guidelines (Link Foaming, cloaking, keyword stuffing)
2. White Hat – It follows the search engine guidelines.
3. Grey Hat – It is the combination of the black and white hat Seo. (Seo squatting, paid links, domain grabbing).

The 13 Most Important Off-Page SEO techniques are as bellow;

1. Backlinks

2. Domain Authority

3. Search Engine Submission

4. Free classified Submission

5. Business Listing

6. PDF/PPT Submission

7. Social Bookmarking

8. Forum Posting

9. Guest Blogging

10. Press Release Submission

11. Infographic Submission

12. Video Submission

13. Q & A Submission

1. Backlinks

It is also known as an "inbound link" or "incoming link," are link from one website to a page on another website. Getting more backlinks will help your website rank on the top page of SERP. It is the process of getting other websites to link to your business website. The more high-quality links you have, the better your website will rank in Google. Link building can be done in many ways, such as writing guest posts on other blogs, leaving comments on relevant websites, and creating social media profiles.

2. Domain Authority

DA will tell the website's overall score from where you get the backlinks for the website. It refers to how many valuable backlinks to your domain and the authority of those links.

For example: - The domain of.edu usually has better authority than.com or.net domains.

3. Search Engine Submission

You should submit your website to a maximum number of search engines. Most people only submit their websites to the most popular search engines like Google, Bing, etc. Still, they should also be submitted to other search engines like Baidu, AOL, Ask.Com, Excite, DuckDuckGo, Wolfram Alpha, Yandex, Lycos, and Chacha.com. (Depends upon the business requirements).

4. Free classified Submission

It is a kind of technique in SEO where you advertise by doing classified submissions. It is a kind where you can upload or create ads according to your business on different free classified sites to get new customers.

5. Business Listing Sites

For Getting traffic to your website many businesses are listing on different places like google Business Profile, Bing, Yelp, Yellow pages, Justdial, etc. It will help to make it simple for the local customer to find the information about your business-like Address, phone number, website, reviews, etc.

6. PDF/PPT Submission/Article Submission

You can get quality traffic to your website by submitting PPTs to other websites. Then, you place your website link in that PPT. So, when someone searches for the information, finds your PPT, and clicks on your link (which you placed on the PDF/PPT), it comes to your website. Article marketing involves writing articles and submitting them to article directories to build up links to your website. Today's trends mainly focused on content marketing rather than other activity.

7. Social Bookmarking/Social Media Engagement

When you tag a website page with a browser-based tool that you can again come to visit that page easily it is called social bookmarking.

Share, comment on, and like other people's content to increase your visibility on social media platforms. You can also create shareable content of your own to boost your social media following.

8. Forum Posting

When you participate in online forums like Quora, Reddit, Medium, etc. for discussions and post your links, it creates traffic to your website. It’s like you reply to someone’s question, and then the other again raises another question or makes a discussion with you.

9. Guest Blogging

This involves writing articles for other websites in your industry or niche. Guest blogging refers to when you invite someone from outside of your company to write a blog that will be published on your website. The writer will usually be an expert on the subjects.

10. Press Release Submission

When you launch a new product or service then you write about new things, new information, events, or anything, and submit it on press release sites. Press Release is always written with SEO technique to get more and more traffic to your website. Most businesses do this after launching their product or services so that people will aware of it and the information avail on the internet.

11. Infographic Submission

A visual representation of some information is called an infographic. Creating infographics can help increase brand awareness and drive traffic to your website. There are several infographic submission websites where you can submit your visual information to get backlinks for your website. Nowadays, it is very popular as the reader like to see the visuals instead of reading long material. Some popular ones include Pinterest, Visual.ly, SlideShare, Flickr, Photobucket, and Infographics.

12. Video Submission

The submission of videos having information, events, or any other type on submission websites is called video submission. Create engaging videos that promote your business or product and share them across social media and other video-sharing websites. This is a very popular technique nowadays as everyone wants to see videos instead of reading paragraphs.

13. Q & A Submission

When you answer questions on different websites from different people, it helps to generate traffic to your website through backlinks.

Following are a few Q&A websites to submit Q&A submissions. Quora.com, QsAns.com, StackOverflow.com, SuperUser.com, AskMeHelpDesk.com, Ehow.com, AskDeb.com

Conclusion

After reading this article, you must know how crucial off-page SEO is and how we can implement it to drive traffic to your websites. Off-page SEO core focus on driving traffic that impacts the ranking of your website in SERP.

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