The ABCD of SEO

What is SEO?

SEO is Search Engine Optimization. It is a way to promote a website online. That is if you search with some terms in a search engine for example Google, you should get your site in Google Search Engine Results Page commonly known as SERP. The term with which you are searching is known as ‘keyword’ or ‘key phrase’.To make a site rank in the top of Google SERP is known as online promotion of website.

Why do you need SEO?

Suppose you have a shop where you sell pizza in Tampa Bay, Florida and you have a home delivery system. If you search with the term “Pizza shop in Tampa Bay” you will see there are about seven lacs of results. So you are competing against 7 lacs website which is related to Pizza shop or pizza selling in Tampa Bay. Visitor won’t search that number of results to find you.

Then what is your option? The answer is SEO. Correct and authentic SEO will take your site to the top of Google SERP.

What is the time frame to get your site ranked in the top of Google?

Search Engine Optimization is not a rocket science. Your site will not get benefits of SEO instantly. It is a time taken process. Rigorous and continuous process of SEO for quite a good period of time will help you site to perform better in Google search results.

What are the techniques of SEO?

SEO has only one authentic technique. It is White hat SEO. Though there exists another form of SEO technique i.e. Black hat SEO. It is used to gain quick results but ultimately it kills the website.

What are the negative effects of SEO?

Sometimes a business owner is in hurry to get his or her site ranked in Search Engines. To make it early some SEO providers uses black hat or spammy techniques to promote the website. But ultimately Google penalizes these sites or ban them.

What are the types of SEO?

There are two types of SEO. They are On-page SEO and Off-page SEO.On-page SEO means - The method used in the body of the website. That is website can be enriched with tiltle, description, keywords, H1 tags and alt tags. Content plays the most important part. It should be well written and unique to the theme of the website. Duplicate content has no value in SEO.Off-page SEO means – The method in which you acquire backlinks for website from other theme related and authentic sites, directories and blogs. Blogging is an effective method as well as guest blogging.

What Google thinks of the SEO of a website?

Google wants every site should be unique with unique content and backlinks. Google has created two algorithms for SEO of each website. They are Panda and Penguin updates. Content of a site should follow the Panda update because Google is very strict on content. It should be unique and related to theme of the website. Through penguin update Google checks if site is gaining correct backlinks from authentic ones or spammy ones. Google penalizes or bans those who do not follow Panda and Penguin rules.

Where SEO is provided?

If you can’t do SEO yourself, hire a proficient Search Engine Optimization Company to promote your website.

Barry Davis is an Seo and social media specialist likes to write about Seo. He is associated with Webskitters.com – the best social media consultant for any company.