5 Website Landing Page Mistakes That Hamper Conversions

While crafting a website, one should always focus on having an effective landing page, as this would directly boost conversions. Below is an insight on the most common mistakes made in this domain.

From the design, graphics, navigability, to the content, everything displayed on the landing page directly affects lead generation & subsequent conversions. Hence, it is imperative to have a highly effective and impeccable website home page. Listed below are the five most common landing page mistakes often made by companies:

1. Unnecessary Text

Excessive text on the landing page not only confuses the reader, but also disenchants him to browse the rest of the web pages of the site. It is best to display relevant and important information that would intrigue viewers to remain on the site. Large chunks of text would only instigate the reader to leave the site and look for other options on the web.

2. Unproductive CTA

CTA or Call to Action is an important element of a landing page. It directs the prospective customer to take an action towards buying the product or service. If the CTA is not clearly visible at first sight, or is placed beneath the fold, then the visitor is likely to ignore it. For expert tips and suggestions of having an effective CTA, one may contact a reliable website designing company in Dubai, such as Web Solution Centre, which has a strong team of designers and technicians having a vast experience in the field of web designing & development.

3. Weak Headline

A strong headline instantly grabs the attention of visitors. It is important to create specific and concise headlines that would precisely convey the message of the website. For more tips on crafting punchy headlines, one may get in touch with an expert website designing company in Dubai.

4. Slow Loading Time

This is by far the most vital factor that inspires viewers to stay on the website. A slow loading time significantly hampers lead generations & conversions. With the help of a renowned web designing company Dubai, one can make the site load faster by removing unnecessary text & graphics.

5. Requesting too much customer information

Most of the visitors are turned off if they have to enter too much of personal information on the site. They assume that they would be asked to fill up long forms, and thus find it easier to leave the site. For high conversions, the landing page should request for bare minimum details of the prospect, such as name and email id/contact number.

By avoiding the above-mentioned mistakes, one can easily create an effective and productive landing page of a website.

Wscentre is a web designer and loves to write about the different elements of web design, SEO, & branding.