Advantages of Creating Promotional Videos

Online video marketing is the direction web professionals are heading towards in terms of web promotion. If you are having a hard time persuading your higher ups about the value of online video and its potential to rake in profits, the following are terrific reasons and justifications you can use to defend your proposition:

• Video websites are where consumers are at. Recent findings indicate that the second largest search engine after Google is its video site. In fact, YouTube receives as many as 4 billion views per day. Further research states that 78% of people watch online videos at least once a week and a whopping 55% watch every day. This is enough to proof the marketing potential of the promotional videos they have. Because practically everyone is watching video online, you should be making ads, video blogs, branded entertainment, promos, and viral content to your company's advantage.
• Your archrivals are already well in their way because of viral video marketing. You don't want to be the last of your peers and industry rivals to leverage this medium. When business administrators realize that you are falling behind, they will be more open to adopting and putting the budget into video as a major component of your promotional strategy.
• Video is easy to share. Years' worth of YouTube videos (over 500, to paint you a mind-blowing picture) are watched on Facebook on a daily basis. Twitter users share over 700 YouTube videos at any given minute. Video sharing forms a huge segment of social media use and social media forms a huge part of your average consumers' lives. This should strengthen your drive to pursue video as a creative way to share your message and brand to your target audience.
• Video is versatile—it inspires, educates, and entertains, making it the best platform to put consumers on a hook. Moving pictures take on double meaning when it comes to promotional advertising. Not only does it refer to video as a bunch of pictures shown in rapid succession, but as a presentation capable of moving viewers to laughter, tears, and all sorts of emotions, that help make your message more palpable and compelling.
• Finally, a video is measurable. Not only do you have the ability to generate real-time feedback and engagement with your consumers, you also have the ability to analyze and measure important data and metrics that videos produce. Analytics is very much accessible when online marketing channels are in question, making it easier to adjust and move your strategies in the right direction.

Sunny Arora CEO of a href=http://b2w.tv/Broadcast2world started its company in November 2009 with the passion and belief in the concept of animated marketing to be the next revolution.