Group Fio

We know you’ve been hearing A LOT about the vital importance of customer data and using it to maximize your CX and customer journey; in fact, you’ve probably heard so much about it that you could find...

There’s no denying the fact that the personalized marketing approach is beyond hot right now. Countless market research studies by leading business pundits have told us that people want to receive...

Some brands set trends while others simply follow them. For businesses that operate in the fast-moving retail or e-commerce space, it pays to be up on the latest 5 customer experience trends. Armed...

It is no secret to those of us in business that eCommerce is an ever-changing industry – every year, several new trends come up that can help your business grow and compete with your competitors – and...

"The customer is always right."Although this is a phrase that has been a staple of business for decades, in this era of customer-focused marketing, it takes on both a new shape and importance.We are...

Despite the fact that most experts in the technology sector have been continually advising on the need for widespread application of analytics dashboards and data-driven KPIs, most senior marketing...

To those who don’t routinely use email as part of their regular marketing mix, it can sometimes feel like email hasn’t changed that much since it was created. Maybe this is why some are so persistent...

Most of the choices we make every day are based on how we feel, how we see ourselves and the people around us. The same principle applies to our brand choices.Brands are no different from people.The...

Companies in every industry are utilizing customer loyalty solutions more often than ever before. Brands understand the importance of retaining existing customers and are choosing to implement a...

Have you ever gotten caught up on Facebook clicking one after another on the videos and articles it throws up on your page? Or possibly found yourself on Amazon where you end up buying something you...

Think customer loyalty programs are all about getting generic discounts, points and rewards? Think again. Today, customer loyalty has become a major focus for brands as they Today, it’s more about...

The retail world—which has a persistent need to be in sync with trends and timing—has never been a place for stagnation. Add digital disruption, new business models, world-wide pandemic, and...

McKinsey found "executive teams that make extensive use of Hyper-Personalization and Predictive analytics to influence their business decisions to see a 126% profit improvement over those who don’t...

If 2021 had a marketing buzzphrase, it was certainly "customer engagement." While nearly all brands were zeroed in on how to best achieve the best customer experience possible throughout their entire...

Most marketers are familiar with the omnichannel approach; which creates a customer experience across multiple channels that a company offers. However, the channel-less customer experience is gaining...