Varsha Singh

When you are looking to create the right kind of engagement for your app, android push notifications can help you in a big way. However, one of the most challenging parts of getting a higher app...

Online advertising comes loaded with endless measurable parameters that help in analyzing the performance of running campaigns and in building better futuristic strategies. With a growing focus on the...

Omnichannel marketing has been the buzzword for every marketer for the last few years now. By adopting this technique and strategizing the marketing drives around them, marketers try to offer a...

Fundamentally customer success is all about keeping them happy and satisfied so that they keep on purchasing from you. To keep your users happy, you need proper nurturing along with a consistent value...

In the early 1990s, AT&T ran the first-ever ad campaign and the campaign performance was something that would make today’s marketers envy. With almost 44% of Click Through Rate (CTR), you can call the...

Marketing and technology go hand in hand in today’s consumer-first world. Since effective marketing deals with a massive amount of consumer data, including their online behavior, technology becomes a...

Web push notification is one of the marketing communication channels that is finding quite a bit of popularity among marketers. It is a tactic that marketers are using to engage and retarget their...

Looking to build an app retargeting strategy, but don’t know where to start? Well, this is the blog for you.Let’s begin the refreshing the basics. Retargeting ads are paid ads that you show to the...