Niranjan Petkar

What is business travel management without a winning SEO strategy? Pretty irrelevant and unnecessary. The business travel sector is not only one of the fastest growing domains to work in, but it also...

Decisions are personal and personal, and they have a lot to offer, often in the simplest of times it is easy. However, the antitrust does not support the goals. Goal setting is key in producing the...

Let's talk about customer experience (CX), shall we? It is what defines the success of your business and sets you apart from the rest. It also happens to be an integral part of omnichannel marketing...

According to Michael Gerber’s book "The E-Myth," If you’re good at something, it doesn’t mean you’re good at everything. If you are going to run a business, you need to be strong in accounting...

Every brand out there tries hard to stand out and grabs the attention of a potential customer with unique SEO tactics. With the rampant use of digital platforms working worldwide on seamless...

Account-based marketing dramatically changes the operational dynamics between sales and marketing. Early adopters saw impressive success and there was a lot of hype from tech vendors surrounding it...

Twitter's decision to double its character count from 140 to 280 characters last year has not dramatically changed the length of Twitter posts. According to new data published by the company this...

Preparing Sales 101. No lease can be changed without the full preparation of the seller meeting. And most sales people feel this way. However, its preparation is unclear. Due to either lack of...

As the world of marketing expands, so do the channels through which messages are received. For years, B2B buyers would use personal relationships, print ads, phone calls and desktops to find what they...