Anand Shukla

Let's be honest, translating from English to Marathi isn't as easy as it sounds. On paper, it feels like a straightforward swap of words between two languages. But the moment you try it for anything...

When companies talk about "going global," they usually imagine new markets, new customers, and new revenue streams. What they don't always imagine is the work required to make their products and...

A few years ago, most businesses treated customer support calls as a routing exercise.Get the caller to the right department. Keep queues manageable. Reduce pressure on human agents.That was the job...

There’s a moment everyone recognizes: you call a business, a voice answers, and within seconds you know whether you’re going to stay… or hang up.The difference isn’t just speed. It’s how human the...

A curious thing happens whenever a government office releases a new form or circular. The people who draft it rarely speak as the people expected to read it do. Anyone who has waited in a district...

In India’s BFSI sector, the conversation around customer communication is changing quietly but rapidly.For years, financial institutions focused heavily on digitisation, faster onboarding, and...

One mistranslated clause in a contract. That's sometimes all it takes to trigger a dispute that drags on for years and costs an enterprise far more than the translation itself would have. As companies...

Walk into any store in Assam and you’ll notice one thing: conversations don’t happen in English. People chat, bargain, and express interest in Assamese. It’s not just a language; it’s comfort...

Education technology, or EdTech as everyone calls it now, has spread faster than anyone expected. From online classrooms to self-paced apps, students today are learning in ways that were impossible...

Diversity appears easy at first glance. Translate each word separately. Finished. But that's far from reality. The truth? Language is very cultural, full of subtleties, and always changing. And Odia...

E-commerce in India has seen crazy growth over the past few years, right? But here’s the thing: a huge part of the country still isn’t being served the way it should. Take Assam, for example. This...

India is often described as a land of many languages. Travel from one state to another, and the words on shop boards, the way people greet each other, even how numbers are spoken, all change. Marathi...

Most marketing teams assume that discounts and offers speak for themselves. But that’s not true once you leave the metros. In Tier-2 and Tier-3 cities, or even semi-urban belts of Odisha, the language...

A few years ago, an Indian retail founder told me something that stuck: "We spent lakhs driving traffic to our site. Then we realized half our customers were thinking in Tamil."It wasn’t a tech...

If you sit with frontline teams in any bank or insurance office for a day, you'll notice something that rarely shows up in dashboards or reports. Customers hesitate, not because the product doesn't...