Anand Shukla

If a customer calls in at the bank’s helpline with a question about loan EMI. It speaks in Rajasthani-inflected Hindi. The IVR misreads and routes to the wrong department.This scenario is not an edge...

If you have ever tried to plug a text to speech engine into a customer facing product in India, you already know the problem. Most tools were built for English first, and everything else got added...

A synthetic voice that sounds robotic costs more than user comfort. Support tickets rise, drop-off rates climb, and brand trust erodes one stilted sentence at a time. As platforms add voice interfaces...

Kerala has always stood apart as a literate & aware state and deeply connected to its roots. Yet, inside many offices and departments, one small thing still slows everything down. Language. The...

When people talk about "digital India," the focus usually lands on apps, payments, or startup culture. But there’s something deeper at play, language. You can’t really have a digital-first world if...

On a humid afternoon in a district office, a citizen stands in line holding a printed government form. The policy behind it is progressive. The service is technically available online. But the...

Let's be honest, translating from English to Marathi isn't as easy as it sounds. On paper, it feels like a straightforward swap of words between two languages. But the moment you try it for anything...

When companies talk about "going global," they usually imagine new markets, new customers, and new revenue streams. What they don't always imagine is the work required to make their products and...

Every business communication platform today claims to offer a "conversational AI chatbot." Type the term into Google and you will find no code builders, WhatsApp automation tools, and support widgets...

A few years ago, most businesses treated customer support calls as a routing exercise.Get the caller to the right department. Keep queues manageable. Reduce pressure on human agents.That was the job...

There’s a moment everyone recognizes: you call a business, a voice answers, and within seconds you know whether you’re going to stay… or hang up.The difference isn’t just speed. It’s how human the...

A curious thing happens whenever a government office releases a new form or circular. The people who draft it rarely speak as the people expected to read it do. Anyone who has waited in a district...

In India’s BFSI sector, the conversation around customer communication is changing quietly but rapidly.For years, financial institutions focused heavily on digitisation, faster onboarding, and...

One mistranslated clause in a contract. That's sometimes all it takes to trigger a dispute that drags on for years and costs an enterprise far more than the translation itself would have. As companies...

Walk into any store in Assam and you’ll notice one thing: conversations don’t happen in English. People chat, bargain, and express interest in Assamese. It’s not just a language; it’s comfort...