Anand Shukla

Walk into any store in Assam and you’ll notice one thing: conversations don’t happen in English. People chat, bargain, and express interest in Assamese. It’s not just a language; it’s comfort...

Education technology, or EdTech as everyone calls it now, has spread faster than anyone expected. From online classrooms to self-paced apps, students today are learning in ways that were impossible...

Diversity appears easy at first glance. Translate each word separately. Finished. But that's far from reality. The truth? Language is very cultural, full of subtleties, and always changing. And Odia...

E-commerce in India has seen crazy growth over the past few years, right? But here’s the thing: a huge part of the country still isn’t being served the way it should. Take Assam, for example. This...

India is often described as a land of many languages. Travel from one state to another, and the words on shop boards, the way people greet each other, even how numbers are spoken, all change. Marathi...

Most marketing teams assume that discounts and offers speak for themselves. But that’s not true once you leave the metros. In Tier-2 and Tier-3 cities, or even semi-urban belts of Odisha, the language...

A few years ago, an Indian retail founder told me something that stuck: "We spent lakhs driving traffic to our site. Then we realized half our customers were thinking in Tamil."It wasn’t a tech...

If you sit with frontline teams in any bank or insurance office for a day, you'll notice something that rarely shows up in dashboards or reports. Customers hesitate, not because the product doesn't...

When a message lands in your own language, something shifts. It feels personal, like someone thought about you before they spoke. That's the quiet power of Tamil, one of the world's oldest living...

The most important conversations in banking rarely sound dramatic. They happen quietly, at a branch counter, on a loan app screen, or during a verification call. A customer listens, nods, signs, and...

A few years ago, most D2C teams treated language as a last-mile task. Launch the campaign in English, send a quick English to Hindi translation request, push it live, and move on. It worked, until it...

A few years ago, most D2C teams treated language as a last-mile task. Launch the campaign in English, send a quick English to Hindi translation request, push it live, and move on. It worked, until it...

Walk into any busy hospital in India, and you will hear a mix of languages. A nurse giving instructions in Hindi, a doctor writing in English, patients asking questions in Marathi, Bengali, or Tamil...

There’s a quiet operational crisis happening inside most Indian enterprises right now. It doesn’t show up on P&L dashboards. It rarely gets escalated to the boardroom. But ask any operations head...

Audits rarely fail because information is unavailable.They fail because information is scattered, unreadable, delayed, or trapped inside documents that nobody can search properly.An invoice arrives as...