Anand Shukla

Digital onboarding has a quiet problem. It’s not the forms, the KYC checks, or even the waiting time. It’s comprehension.People drop off not because they don’t want to sign up, but because they don’t...

Not long ago, talking to an automated support system was a frustrating experience. Customers repeated the same sentence three times. Accents confused the software. Regional languages barely worked...

Walk into any operations team, and you’ll find it, the quiet pile-up no dashboard ever shows. PDFs waiting to be read. Scanned forms no one wants to touch. Screenshots forwarded with a "can you check...

A few years ago, a public-sector notice in India went quietly viral, not because of what it announced, but because of how it was translated. The English version was clear. The regional-language...

Loan defaults are often explained as financial problems, poor repayment capacity, interest burdens, and market downturns. But if you sit with borrowers long enough, you hear a different story. Many...

Assamese isn’t just another Indian language. It’s old, layered, and spoken by more than 15 million people in Assam and the Northeast. It has its own script, a bunch of sounds that don’t exist in...

India doesn’t speak in one voice. It never has. Step into a railway station in Kochi, a government office in Thiruvananthapuram, or a tech park in Malappuram, and you’ll hear Malayalam bending...

India doesn’t speak in straight lines. Conversations bend, switch, overlap. A customer might start a sentence in Hindi, slip into English, and finish with a regional phrase that never appears in...

A founder I spoke to recently had a familiar problem. Traffic was growing, ad spends were efficient, and yet conversions weren’t moving the way they should. Nothing seemed broken — until they looked...

A particular kind of tension builds inside banks and insurance firms toward the end of the year.Compliance teams are buried in circulars. Legal departments are reviewing disclosures line by line...

When we talk about apps, the spotlight usually falls on design, speed, and some fancy feature like AI chat. All valid. But there is another layer, often overlooked, that actually decides whether...

The first time a company sees its website in another language, it often feels like a win. New markets, new users, broader reach. But then come the small surprises, a headline that sounds strange, a...

A few years ago, a mid-sized NBFC tried expanding beyond metro cities. The product was solid. The pricing worked. But something small kept slowing them down: documents. Application forms, loan...

In 2026, the most telling sign that a brand is truly global is no longer its shipping footprint or ad budget; it’s the language of its product interface, customer support, and content feed. The...

If you’ve ever tried using a translation tool for English to Assamese translation, chances are, the result wasn’t quite what you expected. It might have been okay for a basic sentence. But the moment...