Anand Shukla

There is a moment every financial institution knows well. A customer downloads the app, gets through the first two screens, hits a form in English, and closes it. Not because the product is subpar...

Most government programs sound hard to understand, even before you start reading them. Big words, long sentences, and instructions buried under policy language. Now imagine trying to make sense of all...

If you listen closely to everyday conversations in Odisha, you’ll notice something interesting. English slips in and out of Odia without warning. A sentence starts in Odia, picks up an English word...

A support query typed in Tamil, followed by a reply in English, and then a customer who switches to Hindi mid-conversation out of frustration, is not an edge case. It is a Tuesday for most Indian...

For most D2C brands, drop-offs are treated like a conversion problem. Button color. Page speed. One more A/B test.However, a different issue quietly keeps appearing in funnel data, especially for...

Not long ago, language technology in India's financial and public institutions was seen as a helpful add-on, useful for outreach, but far from mission-critical. That sentiment has quietly flipped...

A customer expects an answer within minutes, not hours. That single shift in expectation has forced businesses across sectors to rethink how they handle support at scale. Hiring more agents does not...

A decade ago, "going global" typically involved establishing distinct teams for each market, including content writers, translators, reviewers, and extensive back-and-forth over spreadsheets. Today...

A few years ago, companies mostly viewed translating a website as a customer-support move. Brands wanted international visitors to "understand the page." That was the goal.Today, the stakes are much...

For years, the internet has spoken a fairly narrow language. Not officially, of course, but in practice. English became the default voice of apps, government portals, product manuals, and customer...

SaaS platforms are everywhere now. Payroll tools, CRMs, ticketing systems, chances are you’re using more than one already. The idea is simple: software without the pain of installation or constant...

The internet is loud. Every business is publishing something, whether it is blogs, videos, product pages, or endless campaigns. It's a constant race for attention. But here's the twist: most of that...

The phrase "digital divide" is often used loosely. Some think it's just about gadgets, who owns a smartphone, who doesn't. Others imagine it's about internet towers or poor connectivity in villages...

Talk to any D2C founder long enough, and you'll notice a common theme: the first sale feels exciting, but the second sale is what tells you the brand is working. Retention decides whether a business...

Digital onboarding has a quiet problem. It’s not the forms, the KYC checks, or even the waiting time. It’s comprehension.People drop off not because they don’t want to sign up, but because they don’t...