Anand Shukla

Assamese isn’t just another Indian language. It’s old, layered, and spoken by more than 15 million people in Assam and the Northeast. It has its own script, a bunch of sounds that don’t exist in...

A ninety-second product video shot in Mumbai rarely stays a ninety-second product video by the time it reaches viewers in Coimbatore, Kolkata, or Kochi. Subtitles slip out of sync, dubbed voices sound...

How to Integrate a Machine Translation API Into Your App?July 10, 2026Most translation API integrations fail at the same point: language coverage looks fine in a demo, then breaks on real user input...

India doesn’t speak in one voice. It never has. Step into a railway station in Kochi, a government office in Thiruvananthapuram, or a tech park in Malappuram, and you’ll hear Malayalam bending...

India doesn’t speak in straight lines. Conversations bend, switch, overlap. A customer might start a sentence in Hindi, slip into English, and finish with a regional phrase that never appears in...

A founder I spoke to recently had a familiar problem. Traffic was growing, ad spends were efficient, and yet conversions weren’t moving the way they should. Nothing seemed broken — until they looked...

A particular kind of tension builds inside banks and insurance firms toward the end of the year.Compliance teams are buried in circulars. Legal departments are reviewing disclosures line by line...

When we talk about apps, the spotlight usually falls on design, speed, and some fancy feature like AI chat. All valid. But there is another layer, often overlooked, that actually decides whether...

A fintech app built in Bengaluru can end up onboarding users in Jakarta by its second release. A retail app made for one market might suddenly see half its downloads come from elsewhere. Users do not...

The first time a company sees its website in another language, it often feels like a win. New markets, new users, broader reach. But then come the small surprises, a headline that sounds strange, a...

A few years ago, a mid-sized NBFC tried expanding beyond metro cities. The product was solid. The pricing worked. But something small kept slowing them down: documents. Application forms, loan...

In 2026, the most telling sign that a brand is truly global is no longer its shipping footprint or ad budget; it’s the language of its product interface, customer support, and content feed. The...

If you’ve ever tried using a translation tool for English to Assamese translation, chances are, the result wasn’t quite what you expected. It might have been okay for a basic sentence. But the moment...

Everyone talks about traffic. More clicks, more visitors, more reach. But here’s the question: are you only targeting people who read English? If yes, you’re leaving out millions. A huge missed...

At some point, almost every online shopper has paused mid-checkout to ask a simple question — Where is my order? Can I return this? Is this available in my size? What happens next often decides...