Shreya Gupta

Developing software can be challenging, but when localization is also required, there are simple concepts which when incorporated will make localization easier and quick. Here is what needs to be...

When your company decides to go global, you, need to ensure that the communication with the new markets is spot on. After all, it is the fluency of communication that will attract the new audience to...

Ever heard the popular joke where the eye doctor asks his Polish patient if he can read the last line in the chart during an eye test?"Read it?" says the patient. "o r z s k? I know that guy!"To all...

If you are a brand that has opened up to the strong forces and opportunities set forth by globalisation then you must have started zeroing in on a good marketing strategy in accordance with these...

The world has become a global village as relocation and movement of people from one country to another has become commonplace. As the population grows communication in multiple languages has become a...

In a span of few years, from being an inconsequential back-burner area, translation has leapfrogged as a multi-billion-dollar industry. Companies, brands, and countries are now diving in this pool of...

Over 70% of the world’s Internet users do not speak English and these non-English Internet users are taking to the Internet faster than the English speakers. On the one hand, these statistics are...

It is a multi-lingual world and every brand is exploring the vast and endless force of globalization that brims with many languages and many new markets.In this new world where new tools and...

History repeats itself. Every few centuries the Atlas gets a new twist as new political and trade contours redefine the geography that was in existence earlier. The countries that we know of now may...

No industry can work in an ivory tower, no matter how glossy and radiant it may be. There is a huge scope of support, strength, and stability that has to come from areas and industries or even...

For any global brand, the idea of having a well-rounded translation strategy is not a luxury anymore. It has become the norm rather than an exception in a world where globalization expects brands to...

App stores like Apple’s iStore are giving developers and app-makers an unprecedented scope to catapult their apps into larger markets and newer user-bases. But irrespective of how strong, novel...

When globalization happened, opportunities emerged fiercely and rampantly. But so did the many challenges accompanying this new wave. Now with technology, new trade pacts, new World Trade Agreements...

China, the 2nd largest country in the world, is certainly a fascinating country to visit. Steeped in history, you can experience first as well as exciting modern cities to explore. But the one thing...

Since the advent of globalization, the gains, as well as challenges for the new-world companies, have increased manifold. There are new segments, new demographics for every kind of product under one’s...