Shreya Gupta

India has assumed new proportions of growth since liberalization propelled it into the global markets. The phase has been accelerated time to time by other global forces, advancement in technology...

Cost is a dreaded word. We often try to shoo it away as fast and as frequently as we can. But it can be quite expensive to wrongly consider some investments as costs.Most technology companies and app...

In today’s era, Globalization is a true phenomenon. Every commodity and service can be made available to someone living in any part of the world. You might be driving a car from Japan, eating Italian...

It’s the era of the apps. Every stream of life is flowing in the app wave. There is an app for almost everything we can think of. App stores like Apple are evidently showing the boundless potential...

With businesses going global, they need reams of business agreements, contracts and certificates in multiple languages. In practical terms, when a company goes global, each of its departments goes...

Translating into any language is an onerous and multi-faceted challenge. This challenge was superbly paraphrased by Jorge Louis Borges when he said: "The original is unfaithful to the...

The days of the Cold War are long past and have been replaced by the hotter topic of global warming. ‘Colonisation’ and ‘Super-power’ may actually have become dirty words in these days when global...

Just think of any recent movie you have watched in the last few months. Chances are that you have watched a regional blockbuster or an international superhit flick without any reservations or...

It seems like a millisecond but the past two or three decades have done to humanity what even centuries could not manage. Suddenly and irreversibly many aspects of human life are now being run...

The last 9 years have witnessed a Big Bang in the smartphone industry. You can now have the smartest of phones in your pocket without burning a hole in it. In the last 3 years, the explosion of...

Spain is one of the most fitting locations to reflect on International economic developments, given its spectacular embrace of the global economy over the past few decades, and its remarkable...

Software has undergone numerous shifts in the last decade. There have been new approaches, tools, agile methodologies, scrum techniques, automated processes, open-community leanings, parallel...

The last five years have aptly demonstrated that sky is literally the limit for a good technology or software in this era. Boundaries have blurred and constraints have dissolved as more and more users...

When you are living in a global village, can you ignore new and upcoming markets? Or can you treat them in a lazy or step-motherly way just because the language does not top your to-do list or...

English has reigned well as a staple language for centuries. The marketer of yesterday had to be proficient in this universally-accepted form of communication if globalization had to be navigated...