Watson F.

When it comes to building a brand and growing a business, real estate agents really need to get their name and face out there. There is an incredible amount of competition in the industry, with the...

It’s hard to think of an industry that has not been impacted by the pandemic, but people would agree that the hospitality industry is probably the most negatively affected. The harsh reality is that...

While a good number of ads that you see online are aimed directly at the average consumers, those are not the only types of advertising to be found. There are countless businesses out there who place...

The world that we knew changed dramatically once the pandemic hit, with many wondering if things will ever return to the way they were. One thing that most people, besides advertisers and publishers...

Let’s say that you have a website with quality content and good traffic. You want to start making some money from publishing ads. The question now is how and where to begin. You are going to need an...

Publishers know that they have two main sources of revenue: subscriptions and advertising. Because these options are not mutually exclusive, you can have both in order to support and grow your...

Advertising trends have been evolving very quickly with the sophistication of recent technology. Mobile ad serving, in particular, has proved to be highly effective in almost all industries. Across...

Many businesses have adjusted the way in which they do business during the pandemic. We are not just talking about sales here either, as they have also changed how they get the message out about their...

It wasn’t so very long ago that there were only a handful of podcasts out there, but in recent years, they have exploded in popularity. The number of active podcasts is now in the millions, with that...

Video advertising is becoming increasingly popular as a way to reach consumers. One of the reasons for the popularity of video advertising is the advantages that it offers over other traditional forms...

When it comes to advertising online, there are some industries that are certainly a better fit than others. When you think about the people that spend a lot of time online, you tend to think about...

If you operate a business that is limited to serving the local community, there are plenty of great ways to get the word out about the products and services that you offer. One of the most effective...

If you pay attention, you will clearly see that advertising is around us wherever we go. There are certain places where we expect to see ads, but there are also many that tend to come as a bit of a...

All websites with advertisements use ad servers extensively to manage these ads and their advertisers. In case you own one or more online properties, you may find advertisers want to display their ads...

When you think of advertising, you tend to think of large, well-known corporations hitting the internet to broaden their marketing horizons. The reality, though, is that online ad serving is perfect...