Watson F.

There exists an idea that advertising practices are essentially the same regardless of who it is you are trying to reach. This is certainly not the case, though, as you need to create campaigns that...

Media buying is performed by an advertising agency for its clients. The advertisers want their ads displayed on certain sites and apps. There are many tasks involved in finding, negotiating, booking...

In the previous article, we have described the four common types of ad placements in a newsletter. We will continue to explore other considerations when determining a suitable number of ads within an...

In the previous article, we have described the four common types of ad placements in a newsletter. We will continue to explore other considerations when determining a suitable number of ads within an...

The number of advertisements that a publisher should have per page depends on a variety of factors, including the goals of your business, the website design, and the preferences of the target...

There are a lot of people out there who want to have an online experience that does not include seeing ads on every website they visit. That said, there are also those who understand that ad revenue...

Even though there are many newer ad formats, banner ad serving is still one of the most popular because it is simple and effective. In the previous part, we recommend keeping the banner ad simple with...

Businesses have always lived and died by the strength of their reputation, but their demise can come a whole lot faster nowadays. Social media and review websites can prove to be the undoing of any...

Ad skipping refers to the practice of users skipping or avoiding ads when watching online video content. The video player will display a button "Skip Ad" when an ad becomes skippable, often after 5...

Everyone has been hit by the pandemic in one way or another, but while many are struggling to survive, others are thriving in what we now describe as the new normal. Walk down any street now and you...

The presence of wrong ads on publisher websites poses issues that can have far-reaching consequences including negative user experience and damages to reputation. However, there are more problems...

When you are advertising your business locally, you already know which language should be used in all your promotional materials. The exception is if you are targeting a smaller niche community within...

Most people have a daily routine that they follow to the letter, but there are times in life when that routine is forced to change. The changes that they make can have a ripple effect that spreads out...

If you plan to have ad serving on your website, you might think that acquiring advertisers is going to be the hardest part. However, it is not nearly as difficult as you might think, especially if you...

During the course of the pandemic, much of the conversation has been about the impact that it has had on businesses and their employees. We all tend to forget that kids, including young students, have...