Watson F.

Live events such as sport broadcasts, music concerts, game streaming, seminars and conferences provide great opportunities for ad serving. They attract and retain large audiences for a sustainable...

We discussed how video ad serving can help build your brand with measurable results. We will continue to talk about other pros and cons of serving video ads during a live event. By nature, live events...

At a time when we are seeing businesses close up shop and others struggling to find employees and fight rising inflation, you might think that everything is doom and gloom. While there certainly are...

Television advertising has been around for many years. It has been and still is a very common medium for advertisers to allocate their ad budget. However, it has been changing dramatically for the...

Regardless of your industry or products and services that you sell, the following major digital marketing trends cannot be ignored. Only a few years ago, companies just needed a website and maybe a...

Click-bait advertising is a type of online advertising that uses sensational, misleading, or controversial headlines and images to lure users into clicking on an ad or visiting a website. The goal is...

Using click bait in ads is problematic because of misleading content and ad fatigue. Moreover, it may generate traffic in the short term but often damage the reputation and make it more difficult to...

Using click bait in ads is problematic because of misleading content and ad fatigue. Moreover, it may generate traffic in the short term but often damage the reputation and make it more difficult to...

Technology moves at a rate that is hard to follow, as we all expect our devices to be faster and more efficient with each new release. Smartphones in particular get better with each new version, so do...

While businesses are now doing a good portion of their advertising online, all of them are aware that it is never a good idea to put all your eggs in one basket. After all, do you really want to blow...

When you think of artificial intelligence (AI), you tend to think of science fiction movies where computers or robots run amok in an attempt to destroy mankind. It’s all rather scary, but the reality...

We are all looking for ways to make everyday tasks quicker and more convenient. One of the latest and most innovative ways to do that is to make use of the voice-enabled devices that are now on the...

While there are businesses who make products aimed at a wide audience, there are many more who fall into what is best described as a niche category. Those businesses tend to have a very devoted...

In any healthy business relationship, all parties involved should benefit from the partnership. For that to happen, both sides need to provide values to the people that they are doing business with...

The holiday season can be a busy and lucrative time for businesses because it is an important time for advertisers to reach their target audiences. People are in the mood for shopping and they know...