John Z.

In our previous article, we discussed the time saving and performance advantages of a hosted ad server. In this article, we will continue to talk about other benefits you can enjoy when choosing a...

In the previous two articles, we considered the ad serving performance and cost savings of an ad server. We are going to evaluate the operational and reporting benefits of a hosted ad serving solution...

Businesses looking to serve ads have a lot of different options open to them but an on-demand ad server is arguably one of the most flexible options out there. Like everything, there are pros and cons...

The one thing that has become clear during our current pandemic situation is that we are all in this together. It is the spirit of community and shared experiences that have kept a lot of people going...

Businesses that are successful are the ones that deliver great customer service as well as a quality product. This means catering to the specific needs of the customer, which is a whole lot easier to...

Back in the day, the number of ways to advertise and get your message out were rather limited. The arrival of the Internet, smart TVs, set-top devices like Roku and video streaming services changed...

There are always new marketing options and advertising channels opening up as technology advances, with smart TV’s being one of the latest of those options. Smart TV’s are not something that you find...

An ad server is only as good as the results it delivers, which is why both publishers and advertisers go to great lengths to keep track of how their ads are performing. All good ad servers provide...

Advertising frequency refers to the number of times an ad shows to the same user in a given time period. Seeing the same ad more than one time can positively reinforce the advertising message in the...

When we talk about video ad serving, we often think about publishers with a focus on video content like YouTube. However, that is not always the case. You can display video ads on non-video sites...

Back in the day, advertisers were limited to traditional TV, radio, and newspapers to get the word out about their products and services. Things began to change with the arrival of the internet, with...

Ask the average person what they believe is the most popular search engine and most will probably give the correct answer of Google. It’s a pretty obvious answer, but you might well be surprised at...

Video advertising is popular because it is easy to consume within a short amount of time. People are getting busier and busier. They have many options available on the market to consume content. Video...

If you have spent any time on the internet, you will almost certainly have seen an ad or a clickable headline that grabbed your attention. After clicking on the link, you are taken to a page that has...

Determining to have ads on your site or app is just the beginning of the process, as there is a lot more work to be done before all goes live and begins generating views, clicks and sales. Also...