John Z.

Choosing the right ad serving vendor for your website can be a daunting task, but it's essential for managing multiple advertisers, maximizing your advertising revenue and providing a seamless user...

Mobile game ads are advertisements that display inside games when people play those apps on their mobile phones and tablets. Gaming apps have one of the highest installs and engagements in app stores...

In a perfect world, you would create an online ad, run it for as long as needed, and reap the benefits in terms of sales and building an audience. The world, especially the online one, is far from...

There are a few different ways to approach an ad campaign when trying to sell a product or service. While some companies set up their banner or link clicks in their ad server to take the user directly...

When it comes to finding an ad server, there are a lot of different options out there. Making a decision can be tough, but it’s one that deserves some real due diligence before selecting with an ad...

Is there something that you are passionate about and that you could talk about for hours on end? Perhaps it’s a pastime or hobby that interests you and that you would like to share with others...

You might think that retailers who maintain a brick-and-mortar presence might look to more traditional forms of advertising – flyers, radio, TV, etc. – when marketing their goods. Yes, they do use...

When it comes to online advertising, publishers spend a lot of time finding and selecting ads that are profitable and also relevant to their viewers. With too many advertisers, ads and different ad...

In the previous article, we have described the four common types of ad placements in a newsletter. We will continue to explore other considerations when determining a suitable number of ads within an...

Online video advertising is not a new ad format. It’s been around for many years starting with TV commercials, moving billboards, and now expanding rapidly online. This move to digital video ad...

It is exciting knowing that you can have your own video channel on Roku, which is a popular video streaming platform. Many people using a Roku-enabled device can turn on your channel and watch what...

Ad viewability is an important ad metric when measuring the effectiveness of an ad campaign. It refers to the percentage of an ad that is actually visible to users as they scroll through their feeds...

Ad banners are simple yet quite powerful if they are designed and displayed properly. Advertisers have been using banner ads since the very early days of the Internet. It is still a very popular...

The Roku platform is a popular streaming video service that provides over-the-top content across various Internet-connected devices. There are Roku-enabled TVs, Roku sticks for regular TVs, and Roku...

The increasing number of video streaming channels now makes it possible to advertise in countless new places and reach new audiences, which is good for both advertisers and publishers. If you are...