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John Z.

Member since: Nov 10, 2018
Published articles: 68

Tips to Improve Ad Viewability

An ad impression does not tell the whole story. The traditional definition of an impression is very broad. An ad placement at the bottom of the page might still count as an impression even if the user...

Articles > Marketing & Advertising > Online Promotion Aug 21, 2021
Tips to Maintain Ad Revenue for Publishers During the Pandemic

The global pandemic of 2020 brings many changes, both suddenly and dramatically. Things that you know pre-crisis may now be out of date so it is a good time to take a fresh look. Many publishers are...

Articles > Marketing & Advertising > Online Promotion Sep 20, 2020
Tips to Make Your Online Ads More Effective

There is a great opportunity to earn money by running ads on your website. However, if you believe that slapping on a couple of banners and hoping for the best will work then you really need to...

Articles > Marketing & Advertising > Online Promotion Jul 12, 2019
Top 5 Things to Avoid with Email Ad Serving

With so many new marketing methods available nowadays, there are some who believe that ad serving via email is somewhat old school. While that may certainly appear to be the case at first glance, the...

Articles > Marketing & Advertising > Online Promotion Nov 14, 2019
Top Considerations when Choosing an Email Ad Server

There are countless different ways to use advertising to reach a lot of people quickly and efficiently. In terms of cost, one of the best ways to get the word out without breaking the bank is via...

Articles > Marketing & Advertising > Online Promotion Jul 14, 2019
What Do You Need to Know Before Setting Ad Rates?

Let’s say you have created a website that is pulling in a ton of traffic and now you want to start monetizing the property by serving ads. This is an excellent way to earn some advertising revenue...

Articles > Marketing & Advertising > Online Promotion Sep 16, 2019
What is an Ad Server and Why Does a Website Owner Need One?

An ad server is a software that is used by website owners to manage and serve online advertising. It can be provided as an online service without any download, installation or operational requirement...

Articles > Marketing & Advertising > Online Promotion Sep 25, 2023
What is an Ad Server and Why Does a Website Owner Need One?

An ad server is a software that is used by website owners to manage and serve online advertising. It can be provided as an online service without any download, installation or operational requirement...

Articles > Marketing & Advertising > Online Promotion Sep 25, 2023
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Author Bio

Writes on adserver software, involved with Adspeed advertising platform & Adspeed ad serving software