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YouTube is the second world largest search engine; it holds more than 1 billion active users with over 30 million daily visitors and 1 billion hours of video consumed per day. It is either used to...

If you are thinking of investing in a SEM campaign, here are the basics to learn how to create one that goes straight to your potential customers. Being present online in the right way and knowing how...

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Since launching in 2000 and attracting only 20 million searches a day, Google Ads (previously called Google AdWords) has grown immensely, now attracting over 3.5 billion daily searches and equating to...

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