Digital marketing concept : On Page SEO Techniques

Techniques of On Page SEO :

Formatting – A page needs to be properly formatted. Think of it like a report which needs to have a heading (h1) and sub headings (h2).

Important parts of the report are highlighted with bold, underline or italics.

Do not just throw text on the page but make sure that it is readable.

Besides the formatting practices explained above, you also need to use a good size font (at least 12px) and split the text into small paragraphs (max 4-5 lines).

Images – Images are important for presentation purposes but they should not increase the loading time of the website. Best practices for using images:

Use original images. If you need to use an existing image from the web you need to reference the source.

Use an ALT tag to describe the image – This helps search engines understand what the image is about.

Use a Content Delivery Network – If you have a lot of images in a single page you can use a CDN service that will make your page load faster. In simple terms, your images will be hosted and served by a number of servers and this speeds up the loading process.

3. URL Structure

The URL structure is an important part of on-page SEO. Whenever I talk about URL structure, I prefer to split it into 4 major parts:

Permanent links – A permanent link is the unique URL of each page. Good URLs should be less than 255 characters and use hyphens to ‘-‘separate the different parts.

For example a good URL is: https://www.reliablesoft.net/diy-seo-tutorial-for-beginners/

A bad URL is:

https://www.reliablesoft.net/p?165 or

https://www.reliablesoft.net/seotipsforbeginners/ or

https://www.reliablesoft.net/123131/publish/data2/seo_Tips.html

Categories – Group your pages into categories to help users and search engines find what they want faster.

It’s like having a warehouse with lots of uncategorised items versus a warehouse with all the items assigned to a dedicated category.

You can have sub-categories as well but my advice is not to go over one level. For example a good category structure is:

Reliablesoft> Social Media> Facebook

and not

Reliablesoft> Social Media> Facebook> Tips

Breadcrumb – A breadcrumb is also important for all your pages because it allows users to navigate your website in a structured way since they always know where they are and how deep below the home page.

User Sitemap – One of your options in your menu (either top or bottom) should be the User Sitemap.

This is an html file that represents the structure of your website. Visit my sitemap as an example.

4. Internal linking

Linking to pages within your website is very important for SEO because:

It’s like building your own web: If you watch this nice tutorial by Google on how search works, you will see that the first step a search engine spider will do is follow the links they find.

So when they arrive at your page, if you don’t have any other links within the text they will read your page and go but if you have links pointing to other pages within your website they will take those into account as well.

It’s a way to let search engines know about your other pages: As explained above when search engines find a page with links, they will go and read those pages too, so you can use this technique to tell search engines about pages of your website they have not yet discovered.

It’s a way to tell search engines which are your most important pages: Every website has some pages that are more important than others. Internal linking is one of the ways to pinpoint the most important pages by sending them more internal links.

It’s a way to increase the users spend on your site – A user that is reading your post is more likely to click on a link to read more about a certain subject and thus increase both the time spend on your website and the number of pages per visit.

Best practices for internal linking:

Don’t use keywords only for your internal links

No more than 15 internal links per page (this is my opinion and not based on any research or studies)

Seo Specialist, OnPage Off Page Seo Expert, For more Details : https://www.epsinfotech.net https://www.digitalearning44.com