Major SEO Trends and Practices for 2018

Some experts say that SEO is dead. Nothing could be further from the truth. SEO is more alive than ever. However, it is true that things are changing a lot, so that an SEO strategy defined in 2017 has little or nothing to do with one developed in 2010. Below we have collected some of the major SEO trends and practices for 2018.

Artificial intelligence

The world of technology is making strides. Currently, there are many companies that have Artificial Intelligence as a central point; is the case of Siri in Apple or Alexa in Amazon. Users will make an increasing use of this type of voice assistants. Therefore, when defining an SEO strategy, it is essential to guide it towards this type of device.

Keywords

Since the beginning of SEO, keywords have been considered the central axis of any organic positioning strategy. One of the biggest mistakes that are currently made when defining an SEO strategy is to focus solely and exclusively on the keywords. Of course you have to take them into account, but always within a context in which a story is told in a natural way and that manages to create a link in the users.

Mobile

The mobile has been a determining factor in the SEO strategy of companies in recent years. In the mobile environment, there are two key concepts for a good strategy of organic positioning in Search Engine Optimization Dubai. On the one hand, the rapid loading of websites; it is not recommended that it exceed 3 seconds. And, on the other hand, the information must be shown in a more schematic and summarized way.

Rich snippets

This is not a novelty, but as in the case of link-building, its influence is growing. The novelty is that now has been sophisticated treatment to facilitate the interpretation of Google, which implies the introduction of programming code or -more simple- the use of tools. The rich snippets is the summary description of a web page, which is displayed as a response to any search in Google, along with the URL with which it links, an element with weight in the algorithm that helps the user to interpret what information is going to find.

Structured Data

For those who are not familiar with the concept, they are information that helps Google understand what the page is about, so that it can be indexed with greater comfort and precision. Somehow enrich and qualify the key words, helping to advance the search engines' attempt to make an increasingly semantic analysis of the content. It is an information only visible to the search engine, which is not shared with the user, more effective the more it contributes to achieve a more structured content description.

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